- Customer data platform provider RedPoint Global announced it raised $13.5 million in funding
RedPoint Global — a top provider of customer data platform (CDP) and customer engagement technologies — announced recently that it raised $13.5 million in funding to fuel continued geographic expansion and deepen strategic partnerships. This round of funding was led by Camden Partners. A group of existing and new investors also joined the round.
“Over the past three decades, it’s been a personal mission of mine to help brands improve the experiences they deliver to their customers,” said RedPoint Global CEO and co-founder Dale Renner. “At RedPoint, we are well-equipped to tackle this mission head-on. In a sea of technology claiming real-time and omnichannel engagement, we are the only software provider offering leading brands an enterprise-wide single point of control over data, decisions, and interactions. RedPoint is now even more prepared to meet rising market demand and help brands close the gap between customer expectations and experience.”
In order to remain competitive on the basis of customer experience, leading brands such as GoDaddy, Xanterra and Keurig Dr Pepper tap on RedPoint’s Customer Engagement Hub to unleash the power of their data, analytics, and orchestration to drive real-time and personalized customer engagements. And to compete, more brands are realizing they need to operate at the cadence of the customer and persist a relationship based on relevancy. RedPoint’s platform essentially empowers brands to drive profitable revenue growth — and at the same time — reduce customer friction caused by irrelevant messaging and lack of personalization.
“As businesses have access to more customer data than ever before, they are faced with a huge challenge and opportunity,” added The Relevancy Group Chief Research Officer Nicholas Einstein. “Brands have made attempts at using data to personalize and improve the customer experience, but most are unable to view the data holistically, access it in real-time or take meaningful action on it. RedPoint Global is capitalizing on this pressing market need, offering data-first, open garden solutions that help innovative brands small and large deliver top-notch customer experiences.”
RedPoint’s Customer Engagement Hub solution features the the RedPoint Customer Data Platform (CDP) to connect all data in real-time, RedPoint Automated Machine Learning to drive real-time precise decisioning at scale, AI Studio for machine learning and analytics, and RedPoint Intelligent Orchestration to personalize and optimize engagement.
“Amid an extremely crowded and increasingly confusing marketing technology landscape, RedPoint stands out, delivering on the promise that so many other vendors claim to offer but fall short: delivering real-time, personalized, omnichannel experiences at scale,” added Jason Tagler, a partner at Camden Partners. “Working with Dale and his team, their passion, dedication, and commitment to customer success rings through. We look forward to working with RedPoint to support their mission and continue to drive global growth.”
