RedTrack is an all-in-one, AI-driven marketing analytics and automation platform that helps advertisers, e-commerce brands, and affiliate marketers track, attribute, and optimize their ad campaigns across multiple channels in a privacy-compliant, cookieless environment. Pulse 2.0 interviewed RedTrack co-founder and CEO Vlad Zhovtenko to learn more.
Vlad Zhovtenko’s Background
Could you tell me more about your background? Zhovtenko said:
“I’ve always been drawn to the data side of digital systems, how information moves, how decisions are made, and where reality gets distorted between inputs and outcomes. Early in my career, I worked across marketing analytics and media buying roles, which shaped how I think about products: not as collections of features, but as mechanisms that help people make better decisions.”
“As I moved into management roles, that systems thinking became more practical. I started focusing on go-to-market mechanics, revenue loops, and the often-overlooked layer between platforms and operators. RedTrack is a direct result of that perspective. We are building infrastructure that removes noise and repetitive work instead of adding more dashboards.”
Formation Of The Company
How did the idea for the company come together? Zhovtenko shared:
“It came together through timing more than a single ‘aha’ moment. Since the rise of programmatic advertising, it was clear that third-party data wouldn’t last forever. Over time, privacy changes, signal loss, and platform abstraction fundamentally altered how paid advertising works, especially for SMBs.”
“What became obvious is that performance marketing didn’t stop working; measurement did. First-party data became mandatory, and many teams were left without a reliable source of truth. RedTrack started as a response to that shift: restoring clean, consistent signals so both advertisers and platforms can make better decisions.”
Favorite Memory
What has been your favourite memory working at the company so far? Zhovtenko reflected:
“One of the hardest moments early on became my favourite in hindsight. We reached a point where the product was powerful, but not clear. Customers could do a lot, but they had to work to understand it.”
“That forced a leadership reset. We stopped optimizing for capability and started optimizing for clarity and standards. It reshaped how we prioritise, how we evaluate success, and how we build. Everything that followed became more disciplined as a result.”
Core Products
What are the company’s core products and features? Zhovtenko explained:
“At its core, RedTrack provides signal and measurement infrastructure for paid advertising. That includes tracking, attribution, conversion APIs, and automated data flows back into ad platforms.”
“On top of that, we’re increasingly focused on automation and AI-assisted workflows, not to replace human teams, but to remove manual setup, maintenance, and interpretation overhead. We also operate a free product focused on conversion tracking and conversion APIs, which lowers adoption friction and helps teams restore baseline measurement quickly.”
Challenges Faced
Have you faced any challenges in your sector recently? Zhovtenko acknowledged:
“The biggest challenge has been complexity disguised as innovation. Many tools add layers without improving outcomes, which creates usage fatigue. We walked that path ourselves for a time.”
“Today, we address this by narrowing focus: clarity over breadth, standards over customization. Internally, that means saying no more often. Externally, it means building a simple product with a very clear purpose.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Zhovtenko noted:
“Initially, the technology focused on accurate tracking and attribution. Over time, it evolved into a broader infrastructure layer that could handle server-side data, conversion APIs, and automation.”
“More recently, the shift has been about abstraction: removing setup complexity, automating workflows, and using AI to augment decision-making rather than just visualising data. The direction we are heading is toward less configuration and more insight turned into action.”
Significant Milestones
What have been some of the company’s most significant milestones? Zhovtenko cited:
“Reaching multi-million ARR and scaling to thousands of active users were major milestones. Just as important were internal ones, for example tightening product focus, restructuring go-to-market ownership, and aligning the company around clarity and standards as non-negotiables.”
Customer Success Stories
Can you share any customer success stories? Zhovtenko highlighted:
“There’s a recurring pattern rather than a single story. Customers often believe their campaigns stopped performing. What they discover instead is that their signals stopped reaching platforms correctly.”
“By restoring clean first-party data and consistent feedback loops, many see platform learning recover within weeks.”
Revenue
Are you able to discuss revenue metrics? Zhovtenko revealed
“We’re at millions in ARR and growing steadily. We’ve been deliberate about how we scale, prioritising efficiency and sustainability over aggressive burn. Our current burn multiple is 0.6.”
Total Addressable Market (TAM)
What total addressable market is the company pursuing? Zhovtenko assessed:
“We focus on the portion of global paid advertising driven by SMBs, which represents over $200 billion annually. That spend increasingly depends on first-party data and reliable measurement and API infrastructure that SMBs can’t realistically build or maintain themselves.”
“As platforms become more automated and AI reshapes work, the value of clean data only increases. From our perspective, this market is structurally expanding, not shrinking.”
Differentiation From The Competition
What differentiates RedTrack from its competition? Zhovtenko affirmed:
“RedTrack is an infrastructure company that productizes its capabilities through SaaS. We run our own private cloud, which gives us operational efficiency that scales with usage. Many competitors rely on public cloud services and are locked into cost structures they can’t control.”
“In simple terms, we’re our own landlord when it comes to infrastructure.”
Future Company Goals
What are some of the company’s future goals? Zhovtenko emphasized:
“The primary goal is category definition: establishing signal and measurement infrastructure as a foundational layer, not just a toolset. That means deeper platform integrations and enabling SMBs to operate with the same signal quality that was previously reserved for large enterprises.”
Additional Thoughts
Any other topics you’d like to discuss? Zhovtenko concluded:
“I’m always interested in how AI is changing the nature of work and how we’re experimenting with a digital workforce for RedTrack users, but that’s probably a separate conversation!”
