Hyphen HQ announced that Reign Maker Group has acquired a majority stake in the company. Hyphen is a talent management company focused on creator representation through shared ownership. Reign Maker Group is a creator economy holding company co-founded by Jonathan Chanti and Brad Morris. Financial terms of the transaction were not disclosed.
The investment supports Hyphen’s launch of HyphenShare, a profit-sharing and options program designed to give creators and talent managers a financial stake in the agency they are helping build.
Hyphen said the model is designed to align the incentives of creators, managers, and the agency while supporting long-term collaboration and value creation.
Founded by Victoria Bachan and Alicia Rose, Hyphen was built for the modern creator economy, where creators are increasingly operating as media businesses with audiences, distribution channels, brands, and intellectual property.
The company represents creators across beauty, fashion, lifestyle, parenthood, fitness and wellness, sports, finance, culture, and other emerging categories.
Hyphen said it is actively expanding its roster and expects additional announcements throughout 2026.
The investment expands Reign Maker Group’s growing portfolio of creator economy businesses across talent management, marketing, brand partnerships, media, and technology ventures.
Reign Maker Group said the partnership reflects its strategy of supporting founder-led businesses with shared resources, strategic guidance, infrastructure, and ownership opportunities for leaders driving long-term growth.
KEY QUOTES:
“This generation of Creators didn’t wait for permission. They built their own audiences, their own platforms, and their own businesses from scratch. That deserves more than a management fee. The People at the center of the value creation should own a piece of what they are building. Hyphen brings that same logic to the Creator Economy and the new entertainment industry. This isn’t a revision of the old model. It’s a replacement.”
Victoria Bachan, Co-Founder and CEO of Hyphen
“I didn’t want to start just another influencer/creator agency–I wanted to build something that actually solves a problem Victoria and I (and our friends/colleagues/talent) face year after year. Poaching of agencies’ talent and employees is the industry’s most expensive (and often personally upsetting) open secret, and it keeps happening because people don’t feel ownership over what they’re building. You can’t non-compete your way out of that. Hyphen’s answer is ownership. There is more than enough to go around. We’re not here to lock people out of rooms, we’re here to build bigger ones.”
Alicia Rose, Co-Founder and COO of Hyphen
“Hyphen represents exactly the kind of forward-thinking, Creator-first company we look to invest in and partner with. Victoria and Alicia have built something truly differentiated at a time when creators are demanding more ownership, transparency, and alignment from the businesses they work with. Hyphen redefines what an agency relationship can be. One rooted in shared ownership, shared success, and a genuine commitment to the people driving this industry forward. We’re proud to make this investment and support the next phase of the company’s growth through our infrastructure, leadership, and shared resources.”
Jonathan Chanti, Co-Founder and CEO of Reign Maker Group
