Relation Insurance Services has acquired the assets of LaPlaca Insurance, a Chalfont, Pennsylvania-based insurance agency serving businesses and individuals across the greater Philadelphia, New York, and New Jersey markets. The transaction became effective on June 30, 2026, and was announced on September 25.
The acquisition expands Relation’s regional insurance brokerage operations and adds an established independent agency offering commercial insurance, employee benefits, and personal insurance solutions.
LaPlaca Insurance was founded in 1988 by the father of Anne La Placa, who serves as the agency’s Vice President.
Over nearly four decades, the firm has developed relationships with business and personal insurance clients across several Northeastern states.
Its services span business insurance, employee benefits, and personal insurance, allowing the agency to support a range of commercial and household risk management requirements.
The agency’s operating presence is centered in Chalfont, Pennsylvania, while its customer relationships extend throughout the greater Philadelphia metropolitan area, New York, New Jersey, and additional states.
The acquisition brings LaPlaca’s existing customer relationships and insurance expertise into Relation’s national brokerage platform.
According to Relation, the acquired team has approximately 140 years of combined insurance industry experience.
The agency also maintains client retention rates consistently in the high 90s, according to the company’s announcement.
Relation identified LaPlaca’s established customer relationships and long operating history as factors supporting the transaction.
For the acquired agency, joining Relation provides access to additional insurance products, brokerage capabilities, and corporate resources.
The combination is intended to allow LaPlaca’s team to expand its service offerings while preserving its approach to client relationships.
Anne La Placa emphasized the importance of maintaining the service philosophy established by her father when he founded the business.
The agency selected Relation as a partner because of its emphasis on maintaining customer relationships while giving acquired businesses access to a larger organization.
Relation continues pursuing acquisitions as part of its national expansion strategy.
The company seeks partnerships with independent insurance entrepreneurs and established agencies that can add geographic coverage, specialized industry expertise, and customer relationships.
Its acquisition model includes opportunities for insurance agency owners to retain an economic interest in the larger organization through equity ownership.
Relation also provides operational and business development resources intended to support acquired agencies as they expand their capabilities.
Headquartered in Chicago, Relation is a privately held insurance brokerage offering risk management and employee benefits consulting services throughout the United States.
The company employs approximately 1,350 people across more than 90 locations nationwide.
It is ranked among the 25 largest U.S. insurance agencies by revenue by Insurance Journal.
Relation is backed by BayPine, a Boston-based private equity firm focused on investing in established businesses and supporting growth through technology and operational transformation.
The acquisition of LaPlaca strengthens Relation’s presence in the Northeast while adding an agency with an established history serving commercial and personal insurance clients.
KEY QUOTES:
“My father founded LaPlaca in 1988, building a successful agency on quality and trust. We were excited to find a partner in Relation that focuses on the same values, while greatly enhancing our resources and capabilities so we can better serve our clients.”
Anne La Placa, Vice President Of LaPlaca Insurance
“The LaPlaca team brings a combined 140 years of insurance experience to the table. With retention rates consistently in the high 90th percentile, it’s clear they have a deep commitment to their clients. This level of experience and passion for the customer makes them a perfect fit for Relation. We’re excited to welcome Anne and her team.”
Tim Hall, CEO Of Relation Insurance Services
