Reliance Retail Limited has acquired Anomaly, the global clean haircare brand founded by actor and entrepreneur Priyanka Chopra Jonas, including its trademarks, brand assets, and digital properties. Financial terms of the transaction were not disclosed. Priyanka Chopra Jonas will continue to play an integral role in the brand’s evolution as Creative Director, driving innovation, brand vision, and product development.
Founded in 2021, Anomaly is a clean, vegan, high-performance haircare brand offered at an accessible price point, with an established international presence across key global markets. Through the acquisition, Reliance Retail gains full ownership of the brand’s intellectual property and digital ecosystem, enabling it to scale Anomaly through its expansive retail network and omnichannel platforms, including Tira, its beauty commerce platform.
Reliance Retail will focus on India as a priority market, with product innovation tailored to Indian hair and scalp needs serving as a key growth driver alongside localized solutions and strengthened product development. The brand will also continue to expand internationally across North America, the United Kingdom, and the Middle East.
The acquisition aligns with Reliance Retail’s broader strategy to deepen its presence in the fast-growing beauty and personal care category. Reliance Retail Ventures Limited operates an integrated omnichannel network of more than 20,000 stores and digital commerce platforms across grocery, consumer electronics, fashion and lifestyle, and pharma, with a registered customer base of over 387 million. The company reported consolidated turnover of ₹3,70,026 crore and EBITDA of ₹27,033 crore for the year ended March 31, 2026.
KEY QUOTES:
“Bringing Anomaly into our portfolio marks a strategic step in expanding our basket of new-age, high-growth beauty brands. Anomaly’s strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem. We see immense potential in collaborating with Priyanka to scale the brand in India by leveraging our omnichannel capabilities and deep consumer insights, while continuing to grow its international presence.”
Isha Ambani, Executive Director, Reliance Retail Ventures Limited
“This is a defining moment for Anomaly. What began as a deeply personal journey has grown into a brand with real purpose and global ambition, and Reliance Retail’s acquisition marks an exciting new chapter. Their scale, retail expertise, and commitment to innovation will allow us to bring Anomaly to far more consumers in India and around the world. I’m especially excited to be working alongside the inimitable Isha Ambani, whose leadership I value tremendously. In my new role as Creative Director, I remain deeply involved in guiding Anomaly’s evolution, ensuring we continue to grow and innovate while staying true to what we set out to build from the very beginning.”
Priyanka Chopra Jonas, Creative Director, Anomaly
