Remark, a company developing human-trained AI product experts for commerce, announced a $16 million Series A funding round. This funding round was led by Inspired Capital, with participation from Stripe, Neo, Spero Ventures, Shine Capital, and Visible Ventures, bringing the company’s total funding to $27 million.
Even though significant amounts are spent on e-commerce infrastructure, the most effective driver of sales — the in-store expert — has not been replicated online. And shoppers prefer personalized guidance, which leads to higher conversion rates when provided. Merchants that provide tailored product advice experience increased conversion rates, larger order values, and reduced return rates. Remark aims to bring this high-converting experience online, transforming passive browsing into confident buying through AI personas trained by over 60,000 human product experts.
Remark’s language models draw on the knowledge and preferences of Olympic athletes, stylists, estheticians, new parents, and others. These insights create always-on digital advisors directly integrated into brand storefronts. Remark’s personas, unlike generic chatbots, are trained with expert knowledge to provide informed guidance, helping customers find products and enjoy personalized experiences akin to in-store service.
Following its funding last year, Remark has grown revenue fourfold year-over-year, maintained 100% retention across more than 60 brand partners, and achieved nearly 130% net dollar retention. And Remark has generated tens of millions in net new revenue for its customers, delivering an average increase of 10%, and has converted 28% of shoppers — significantly higher than the industry average of 1%. It has also helped brands save over $3.2 million in customer service costs by reducing support tickets and efficiently guiding shoppers to the right fit.
How the funding will be used: With this new funding, Remark plans to expand into new verticals, grow its expert network, and enhance its tools for training, deployment, and analytics. The company is also creating new systems to help brands launch AI personas more quickly, measure performance in real time, and adapt to changing customer needs.
KEY QUOTES:
“We believe AI should elevate the human experience, not replace it. By working with real product experts to train AI personas, we’re creating guidance that’s trusted, helpful, and deeply personal. Our goal is to make online shopping feel less like a transaction and more like being guided by someone who truly understands what you need.”
Theo Satloff, CEO and co-founder of Remark
“Remark is redefining how brands connect with customers. They’ve created an entirely new category of AI-native commerce, one that blends real human expertise with scalable technology. Remark is proving that this model not only improves the shopping experience, but also directly drives business results.”
Kamran Ali, Principal at Inspired Capital
