Ren Systems announced a funding round to scale its AI-powered relationship intelligence technology. The $3.5 million round was led by JLL Spark Global Ventures, the venture arm of commercial real estate firm JLL, with participation from Camber Creek, ZoomInfo, and Contour Ventures.
Ren’s relationship intelligence is used by 5,000+ sales and business development leaders in finance, commercial real estate, and professional services. But unlike most sales platforms designed for high-volume, transactional outreach, Ren is purpose-built for personalized relationship-building and dealmaking.
Ren automates research, meeting preparation, and outreach by understanding the users’ business objectives and syncing with their CRM, Outlook, calendar, and iOS contacts. And Ren monitors hundreds of thousands of sources, surfaces timely and relevant alerts about key contacts and companies, and recommends actions to help uncover and win deals.
The technology will soon be integrated into ZoomInfo Copilot and available to the go-to-market company’s global customer base of 35,000 businesses.
KEY QUOTES:
“Ren gives you the information you need to reach out precisely when it matters most. Other tools give dealmakers the who and how, but we give them the why and when.”
-Canay Deniz, CEO & Co-Founder
“Signal-based selling is the future of sales, and actionable, timely insights give sellers a distinct advantage. It’s not enough for sellers to know who their buyer is – they also need to know what buyers care about and exactly when they’re in-market. With AI helping to unlock these critical insights, sellers can engage more customers, spend more time actually selling, and win faster.”
-ZoomInfo Founder and CEO Henry Schuck
“Our industry is built on strong relationships. At JLL, we take tremendous pride in our unwavering commitment to our clients’ needs, consistently offering exceptional service. Ren’s AI platform is central to our success – it seamlessly empowers our team to stay ahead of market fluctuations, uncover new prospects, and ultimately unlock extraordinary value for our clients.”
-Ajey Kaushal, Principal at JLL Spark
“The amount of information available online is growing exponentially. Ren leverages artificial intelligence to help people identify what is important and work through all the noise, creating more meaningful business relationships and opportunities more quickly. This is particularly important in real estate and other industries where relationships are highly valuable.”
-Camber Creek Managing Partner, Jake Fingert
