Rep Data, a provider of data collection solutions for the market research industry, announced the acquisition of OWL Solutions, a survey programming company known for managing complex survey builds and supporting fieldwork readiness, particularly in specialized areas such as healthcare.
The acquisition expands Rep Data’s survey programming and implementation capabilities, enhancing operational quality controls before studies enter fieldwork. Survey programming is a critical component of research execution, influencing respondent routing, quota management, device compatibility, data structure, and overall fieldwork performance.
OWL Solutions brings expertise in areas including complex skip logic, quota paths, randomization, piping, sample routing, respondent validation, device requirements, multilingual survey versions, redirects, terminations, partial completes, and data structure management. These operational elements play an important role in survey performance, data integrity, and successful fieldwork execution.
According to Rep Data, the acquisition is intended to help research teams reduce operational risk, improve quality controls, and streamline execution as organizations face increasing pressure to conduct research more efficiently without sacrificing quality.
The transaction also supports Rep Data’s broader strategy of creating a more connected research workflow that spans sample management, fraud prevention, survey programming, analytics, and fieldwork operations. The company’s ecosystem now includes Research Defender, ReDem, Research Desk, SightX, and OWL Programming.
Rep Data serves approximately 500 clients across market research agencies, management consulting firms, Fortune 500 companies, advertising agencies, universities, communications firms, public relations agencies, and other organizations. The company is backed by Mountaingate Capital.
KEY QUOTES:
“A well-programmed survey leads to better research outcomes. When programming issues occur, they create downstream errors, rework and delays that impact the entire project lifecycle. OWL Programming brings deep operational survey programming expertise to Rep Data.”
“Research teams have long been under pressure to move quickly while still protecting quality. But maintaining strong operational controls becomes more difficult when work is split across separate platforms, programming teams, sample providers, fraud prevention tools, fieldwork partners and analytics systems. By bringing these capabilities together, we can help research teams scale execution more efficiently, strengthen quality controls and support better research outcomes across the ecosystem.”
Patrick Stokes, CEO and Founder, Rep Data
“OWL has always been focused on making the operational side of research easier, faster, and more precise for clients. Joining Rep Data allows us to bring that same commitment to quality and responsiveness into a broader research infrastructure built around trusted sample, fraud prevention and end-to-end execution.”
Michael Wildt, President, OWL Solutions
