Rep Data, a New Orleans-based data quality leader for the market research industry, has appointed Oscar Carlsson to its board of directors. Based in Stockholm, Carlsson brings more than two decades of experience across research technology, marketing technology, and AI, with a track record of scaling global technology businesses and advising high-growth companies on product strategy and international expansion. The appointment strengthens Rep Data’s strategic focus on Europe following its recent acquisition of ReDem.
Carlsson is the founder of Milo Advisory, where he works with startups and scaleups across MarTech and ResTech on product strategy, go-to-market execution, and international growth. He previously spent more than 20 years at Cint, where he played a central role in the company’s growth from an early-stage startup to a publicly listed global business, contributing across product development, operations, and expansion into new markets. His experience spans multiple funding rounds, strategic acquisitions, a private equity transaction, and an IPO, along with leadership roles across North America, Europe, and Asia Pacific.
The appointment comes as Rep Data accelerates its investment in Europe and advances a more connected research model following its acquisitions of ReDem and SightX. By combining in-survey quality controls, pre-survey fraud prevention, and an end-to-end research platform, the company is delivering a more comprehensive approach to data quality across the full research workflow. Rep Data is backed by Mountaingate Capital, a growth-focused private equity firm, and serves approximately 500 clients including market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, universities, and public relations firms.
KEY QUOTES:
“Rep Data is addressing one of the most important challenges in the industry today. As research becomes more global and more technology-driven, ensuring data quality across the entire lifecycle is critical. Bringing together platform, data quality infrastructure and analytics in a single workflow is a meaningful step forward for the industry.”
Oscar Carlsson, Board of Directors, Rep Data
“As we expand our presence in Europe, his perspective will help ensure we are building in the right way for clients across regions. That includes continuing to connect our platform, data quality infrastructure and global operations into a more unified research workflow.”
Patrick Stokes, CEO, Rep Data
