Reset announced that it has raised a $6 million seed round, bringing its total funding to more than $8 million. The round was anchored by the company’s credit union customers and strategic partners, with more than two-thirds of the capital coming directly from institutions that use Reset’s embedded earned wage access platform. Investors included Georgia’s Own Credit Union, InTouch Credit Union, Chartway Credit Union, VyStar Credit Union, One Washington Financial, Curql, Navari, and the Bankers Helping Bankers Fund.
The Menlo Park-based fintech provides earned wage access solutions for credit unions and community banks, enabling members to access earned wages daily through cards issued by their financial institutions. Reset embeds directly into existing technology stacks and aims to help institutions retain customers who might otherwise migrate to neobanks. The company said cardholders have increased deposits by an average of 27%, maintained checking account balances 36% higher than previous levels, and generated 20% more credit interchange revenue for partner institutions.
Reset plans to use the funding to expand sales and implementation capabilities, deepen product development, and accelerate deployments with partner institutions. The company has secured multiple multi-year enterprise contracts and was recognized as Best in Show at VentureTech in 2025. Earlier this year, Reset was selected as one of six fintechs nationwide for the Filene Research Institute’s FiLab program, where it is piloting with six credit unions representing 1.2 million members and $17 billion in combined assets.
Founded by CEO Matt Dicou, COO and CFO Wes Rodriguez, and CTO Brian Mascarenhas, Reset focuses on helping credit unions and community banks strengthen member relationships through fee-free earned wage access and automated cash flow budgeting tools.
KEY QUOTES:
“When your customers lead your funding round, there is no clearer market signal. These credit unions aren’t just writing a check. They’re making a decision about where they want to take their members, their institutions, and the credit union industry. They see that Chime and other neobanks are successfully recruiting people away from credit unions today. Our credit union partners already have trusted member relationships. We give them what they need to remain the primary financial home.”
“I wasn’t building for any abstract reason. I was building it for my dad. For people who work hard, show up every day, and still face the constant complexity of making ends meet amidst rigid pay cycles. We’re making financial products that fit how people actually live, not how someone at a desk thinks they should.”
Matt Dicou, CEO and Co-Founder, Reset
“We’re not just going to sit back and watch our members leave for neobanks. Chime earned hundreds of millions in new revenue and acquired billions in new deposits in their first year offering earned wage access, and many of those deposits came from credit unions like ours. Partnering with Reset gives us the ability to fight back and stay relevant for the members who depend on us the most.”
Kent Lugrand, President and CEO, InTouch Credit Union
“Our members are already looking for this, and until now, they’ve had to turn to other options. Reset levels the playing field for our members. We invested because we’ve seen what it does for members’ financial stability, and because we believe credit unions should be the ones offering it.”
Kevan Williamson, CTO, Georgia’s Own Credit Union
“Members should not have to wait days to access money they’ve already earned. Reset helps close that gap in a way that aligns with our purpose and works through the credit union rather than around it. That matters because the best innovation strengthens the member relationship.”
Rob Keatts, EVP and Chief Growth Officer, Chartway Credit Union
“What drew us to Reset is that they built an EWA solution around how members actually earn and spend. That commitment to meeting members where they are is what makes Reset stand out, and it’s exactly what credit unions should be putting their name behind.”
Scott Daukas, Chief Partnership Officer, One Washington Financial
