Reshape Automation, an AI-based solution that transforms industrial automation from discovery to deployment, has raised $5 million in seed funding. The round was led by Ironspring Ventures and included new investors Haystack, Supply Chain Ventures, Remus Capital, and Expansion VC, and renowned angel investors, including Amar Hanspal, former co-CEO of Autodesk, alongside existing investors Schematic Ventures and Bee Partners.
This funding round reinforces Reshape’s innovative approach to scaling industrial automation. Reshape’s platform consolidates and analyzes process data, tracks requirements, and aggregates demand and supply for automation equipment and services. The platform accelerates adoption, boosts transparency, and reduces risk for manufacturers and supply chain companies through its recommendation engine, transparent pricing, and AI agents.
With this new funding round, Reshape will accelerate the development and deployment of its product suite, known as the Reshape Industrial Automation Hub. Under this umbrella, Reshape is announcing two new products: Reshape Insights and Reshape Planner, and integrating its existing Reshape Market, which now features hundreds of automation products and solutions and plans to add thousands in the coming years.
Plus, Reshape Services ensures that automation delivers value well beyond installation. This suite of products empowers manufacturers and warehouse operators to increase visibility into their processes, optimize them, and build real ROI cases for automation.
KEY QUOTES:
“Closing this seed round, with Ironspring Ventures and such strong partners on board, positions Reshape to seize the massive opportunity in reimagining how factories and warehouses operate. The problem is clear: automation feels like an impossible task for most manufacturers. They’re overwhelmed by what it means for their operations. That’s where we come in. With our Reshape Industrial Automation Hub, we’re putting the power back in their hands. They don’t have to just hear about what automation can do—they can see it, understand it, and make it work for them.”
-Juan Aparicio, co-founder and CEO of Reshape Automation
“Historically, the industrial automation equipment and services market has been opaque and unapproachable for the vast majority of manufacturers and warehouse operators. How do I design automation around my specific operational requirements? Who are the trusted vendors to pick from? How do I collaborate on an automation project internally and externally to define and track a clear ROI? Through the new Reshape Industrial Automation Hub, these questions are instantly answered and bring this ecosystem transparency, productivity, and auditability amongst all stakeholders involved in an automation project. And when you combine capabilities like this with a team of incredibly deep domain experts in Juan and Carlos, you create a winning combination that is positioned for success in the market.”
-Ty Findley, co-founder & General Partner of Ironspring Ventures and new member of the Reshape Board of Directors
“In our first year building Reshape, we’ve already seen significant interest in our products from companies of all sizes. We witness their pain points and challenges daily and are constantly thinking of new ways technology can address them. We’re thrilled to take the Reshape Industrial Automation Hub to the next level and excited about putting today’s AI technology to work for our customers and partners in manufacturing and supply chain. Few sectors need to benefit from this new wave of digital transformation as much as they do.”
-Carlos Vanegas, co-founder and CTO of Reshape Automation
