- EDITED announced it raised $15 million in funding.
EDITED has announced an investment of $15 million from Delta-v Capital. And there was support from original investor Wavecrest Growth Partners, alongside investor groups Beringea LLC and Hermes GPE.
What does EDITED do? EDITED is the provider of the world’s leading AI-driven merchandising experience platform, which helps retailers improve predictability in their business by intelligently connecting data, driving insights, and automating actions. Through EDITED, retailers can infuse data into every strategic decision in the product life cycle.
This funding round comes on the heels of significant momentum for EDITED. And last year, EDITED saw strong, capital-efficient growth despite difficult market conditions. The company plans to use the investment toward accelerating product development, investing in partnerships, and opportunistic M&A that will expand EDITED’s value proposition to customers.
KEY QUOTES:
“In speaking with EDITED’s customers, we heard again and again that they couldn’t imagine doing their jobs without EDITED. That type of advocacy is a clear indication of a company that has found a product-market fit. We are excited to partner with Doug and the leadership team as they capitalize on their market leadership position by further investing in growth.”
— Colin Barclay, Partner at Delta-v
“Retailers need to be able to make faster, more surgical decisions, with higher levels of predictability and confidence. With this additional funding, we can continue investing in our platform and allow merchandisers to positively impact their customer experience with powerful insights, fuelled by machine learning.”
— CEO Doug Kofoid
