Reusables.com, a category-defining platform for tech-enabled reuse, announced its oversubscribed $2.6 million seed round, co-led by StandUp Ventures and Amplify Capital, with participation from Sandpiper Ventures and Emend Vision Fund.
What the funding will be used for: The funding will accelerate the company’s expansion of hardware-enabled SaaS solutions for the circular economy, strengthening its position as the market’s most scalable and effective reuse system.
Founders: Founded by Vancouver entrepreneurs Jason Hawkins and Anastasia Kiku, Reusables expanded its business last year after shifting away from restaurants and doubling down on its SaaS offering for institutional food service operators. And the company is on track to triple this year to multi-million-dollar revenue.
Hawkins previously exited a food tech company and was Head of Business Development for a $100 million eGrocery IPO before launching Reusables.com. And Kiku, a former pro skier turned climate entrepreneur, leads operations and product innovation.
Value Proposition: Unlike many reuse startups struggling to scale with cleaning, inventory, and logistics, Reusables has created the only turn-key enterprise reuse system that enables institutional food service operators like universities and hospitals to track reusable food containers and save costs on disposable packaging waste. And it’s driving unmatched savings and environmental impact by leveraging on-site cleaning infrastructure to avoid transportation emissions and through a smart Tap to Reuse system that’s free for customers with no deposits.
Reusables.com’s hardware-enabled SaaS platform offers institutional food service operators a seamless, data-driven reuse ecosystem. The company’s globally unique Smart Return Bins—now deployed at more than 34 locations—enable 24/7 automated, contamination-free returns, solving one of the biggest barriers to widespread adoption.
University of California Earth Day Roll-Out: In honor of Earth Day 2025, the University of California launched Reusables on their campuses today as they show strong leadership in higher education sustainability. And the University of California’s roll-out will begin with both their Riverside and UCLA campuses.
KEY QUOTES:
“Our approach is simple: make reuse more cost-effective and convenient than waste. We’re thrilled to be backed by the best tech and climate investors as we scale real impact, not just optics. Greenwashing won’t solve the waste crisis—technology and execution will.”
Jason Hawkins, CEO at Reusables.com
“Our clients reuse over 500,000 containers in just 2 semesters which translates to over 25 tons of packaging waste avoided and over 100 tons of carbon emissions avoided annually. All of that while keeping labour costs constant and saving on single-use packaging and waste management costs.”
Anastasia Kiku, COO & Cofounder of Reusables.com
“Reuse isn’t a trend — it’s an inevitability. We believe the winning solutions will be invisible to the end user: seamless, scalable, and smart. That’s exactly what this team has built. With strong traction, a clear go-to-market, and a category-defining product, we’re excited to back their bold vision as institutional leaders like UCLA and UC Riverside join the zero waste mission.”
Meredith Powell from StandUp Ventures
“Driving large-scale decarbonization requires more than breakthrough tech, it also demands the infrastructure and platforms that make sustainable choices effortless and accessible. Reusables is building a system that removes friction, drives adoption, and delivers real impact at scale. We’re proud to support a solution that is as pragmatic as it is visionary in accelerating the circular economy and moving away from single-use plastic.”
Louis Delorme, Principal at Amplify Capital
