Revenue Analytics is a leader in AI-powered revenue and margin optimization, and its innovative solutions help businesses boost profits and drive sales performance through actionable insights and predictive analytics. Pulse 2.0 interviewed Revenue Analytics CEO Bill Brewster to gain a deeper understanding of the company.
Bill Brewster’s Background
Could you tell us more about your background and what led you to Revenue Analytics? Brewster said:
“Over the past 18 years, I’ve led global software and SaaS organizations through transformative growth. Most recently, I served as Senior Vice President and General Manager of the Retail Business Unit at PTC, a global leader in digital transformation. In this role, I led a global business anchored by product and innovation across multiple verticals, driving profitable growth and meaningful impact at scale.”
“What attracted me to Revenue Analytics was the opportunity to apply my experience in scaling technology businesses to a company with such a clear and compelling value proposition. We help companies harness their data to generate powerful, actionable insights that drive measurable improvements in top-line performance. That revenue flows directly to the bottom line, creating a significant financial impact for our customers.”
“Unlike many SaaS companies that focus on back-office efficiencies or time-to-market, Revenue Analytics is squarely focused on revenue growth. It’s a mission that resonates with every C-suite leader, and it’s exciting to work across a diverse set of industries to help them realize that value.”
Leadership Style
How would you describe your leadership style? Brewster shared:
“My leadership style begins with an unwavering focus on the customer—understanding how they engage with our product, the value we provide, and where there’s room for improvement. Equally important is how that experience reflects our company and our people. From there, it’s about building the vision for where we need to be as a business and assembling a world-class team to get us there.”
“I’m very team- and goal-oriented. I believe in aligning the right people in the right roles and working together toward a shared vision. When we execute well as a team, customer success naturally follows — and that’s ultimately our success.”
Formation Of The Company
How did the idea for the company come together? Brewster noted:
“Revenue Analytics was founded in 2005, but our story begins more than 35 years ago with our Chairman Emeritus, Robert G. Cross — widely considered the father of modern Revenue Management. In the 1980s, he pioneered the practice of yield management for the airline industry, and over the next two decades, helped bring pricing science to sectors like hospitality, media, and beyond. His 1997 book, Revenue Management: Hard-Core Tactics for Market Domination, became a New York Times bestseller and cemented his reputation as a thought leader in the space.”
“The company was co-founded by Robert and his sons, Dax and Zach Cross, who played instrumental roles in shaping our early vision and growth. Their leadership brought a blend of deep domain expertise and fresh thinking — laying the foundation for what would become a high-performing SaaS business.”
“From the beginning, our goal was to provide an alternative to one-size-fits-all software and sprawling consulting projects. We set out to build smarter, scalable pricing solutions tailored to the real-world needs of complex businesses.”
“Since then, we’ve continued to lead the market through technical innovation — launching the first rate card optimizer for broadcast radio, RateOptics, and expanding our product portfolio with industry-leading AI-powered tools.”
“Today, our platform and solutions support some of the world’s most complex pricing environments, powering nearly half of all hotel room pricing in North America and over 40% of broadcast radio ad sales. We serve customers in hospitality, manufacturing and distribution, technology, media, passenger rail and private equity — helping them optimize billions in revenue with accuracy, speed, and scale.”
Favorite Memory
What has been your favorite memory working for the company so far? Brewster reflected:
“My favorite moments are when we bring the team together — both in person and virtually — to recognize impact players across the company. I continue to be deeply impressed by the caliber of talent we have here. The level of intelligence, dedication to our customers, and passion for our mission is inspiring. It’s clear we’re positioned to take our success to new heights.”
Core Products
What are the company’s core products and features? Brewster explained:
“Revenue Analytics offers a suite of SaaS solutions purpose-built to solve complex pricing challenges across industries where precision and speed directly impact profitability.”
— N2Pricing, our flagship offering for the hospitality industry, delivers intelligent automation to help hotels optimize pricing decisions and drive top-line growth. We recently launched the AI-powered N2Pricing Commercial Suite with the AI Report Generator, a powerful expansion of our industry-leading RMS. The Commercial Suite is designed to transform how hotel revenue teams track performance, surface insights, and enable strategic planning.
— RateOptics and Aida, our AI Deal Advisor, are built for the media industry, empowering broadcasters and media teams to streamline rate card management, optimize inventory, and accelerate pricing decisions with confidence and clarity. It is the only pricing & sales analytics tool that uses cutting-edge data science to make your ad sales team better and faster.
— Pricing-as-a-Service is designed for manufacturers, distributors, and private equity portfolio companies seeking to accelerate pricing transformation. By combining the use of AI, analytics, and hands-on pricing expertise, we deliver scalable value — a key advantage for fast-moving or lean organizations. It provides real-time data and expert insights for sustainable growth.
— FareVantage supports passenger rail operators with dynamic pricing capabilities that consider demand fluctuations, capacity, and competition — enabling more precise, demand-based fare strategies that grow revenue without sacrificing rider experience.
Across all our products, we’re embedding AI and automation to give pricing teams faster, deeper insight, and the ability to act with speed and precision. Our platform helps companies move from fragmented, manual processes to scalable, strategic pricing — purpose-built for the industries that need it most.”
Revenue Analytics’ Culture
How would you describe the culture of Revenue Analytics? Brewster pointed out:
“At Revenue Analytics, our culture is grounded in purpose and driven by values. We’re 100% committed to our customers’ success, and that starts with creating a workplace where our people can thrive, because we believe our people make the difference.”
“As we grow, we’re intentional about preserving a culture that values curiosity, accountability, and shared success. You’ll find a team of smart, driven individuals who collaborate deeply to solve complex, meaningful problems. It’s a place where data science is turned into actionable insight, and where collaboration isn’t just a buzzword.”
“What sets us apart is the balance we strike: we’re ambitious in our goals but grounded in our values. We aim for profitable growth that delivers high impact for both our customers and our investors. We’re scaling globally, which brings an exciting diversity of thought into our day-to-day, and across time zones, there’s a consistent thread of mutual respect, innovation, and momentum.”
“At the heart of our culture is a shared belief in simplifying the complex — whether it’s pricing, analytics, or decision-making — and doing so with integrity, empathy, and excellence.”
Challenges Faced
Have you faced any challenges in your sector recently? How did you overcome them? Brewster acknowledged:
“Like many technology companies, we’ve seen a shift in buyer expectations over the past few years. Economic uncertainty has made customers more cautious — they’re looking for faster time to value, clearer ROI, and solutions that are deeply aligned with their specific business needs. At the same time, the rapid emergence of AI has created both excitement and confusion in the market. Buyers are trying to distinguish between innovation that adds real value and hype that doesn’t translate into outcomes.”
“We’ve navigated these dynamics by staying focused on what we do best: delivering measurable impact through pricing. Our customers aren’t just buying software, they’re investing in a solution that helps them unlock top-line growth in highly complex environments. By building products tailored to specific industries and use cases, we’re able to show clear, repeatable value in a way that generic platforms often can’t.”
“We’ve also leaned into clarity and transparency — simplifying how we communicate our value, accelerating implementations, and helping customers tell a clear ROI story internally. That focus has helped us earn trust, build lasting partnerships, and stay differentiated in a noisy and fast-moving market.”
Helping Customers
In your words, how does Revenue Analytics help customers solve their biggest challenges? Brewster replied
“Our core strength lies in helping companies distill complex and disparate data into clear, actionable insights that drive improved margins and pricing outcomes. Pricing is one of the most powerful levers in a business, but it’s often under-optimized. We help our customers turn pricing into a strategic advantage — and the results often exceed what they thought was possible.”
Significant Milestones
What have been some of the company’s most significant milestones? Brewster cited:
“We’ve hit several important milestones that reflect both our evolution as a company and the growing impact of our solutions in the market.”
“Today, we’re entering an exciting new chapter, one where we’re not just leveraging AI behind the scenes, but deploying it in real-world, transformative ways across our solutions. While our algorithms have long used AI and machine learning to drive pricing precision, we’re now delivering on the broader promise of applied AI through powerful new tools like the N2Pricing Commercial Suite and Aida, our AI Deal Advisor.”
“Most recently, we launched the N2Pricing Commercial Suite — a major expansion of our industry-leading revenue management system for hospitality. It’s designed to give revenue teams new levels of insight, visibility, and control over their pricing strategy, and it marks a significant step forward in our product-led growth. It includes capabilities like the AI Report Generator, Health Scorecard, and Extended Stay Rate Management — all focused on helping teams better understand and communicate performance, while acting quickly on the highest-impact opportunities.”
“We also unveiled Aida, our AI Deal Advisor, built specifically for the media industry. As part of our RateOptics platform, Aida blends machine learning with real-time pricing intelligence to help ad sales teams price, package, and close deals with confidence. It’s a game-changing capability that eliminates guesswork and brings strategic clarity to fast-moving, high-stakes negotiations.”
“We’ve also expanded our international footprint with the acquisition of Climber, a fast-growing RMS provider with a stronghold in Europe and Latin America. The acquisition extends our global reach and brings in a talented team to serve a portfolio of over 10,000 hotels. Climbers self-learning pricing engine, seamless PMS integrations, and a track record of helping boutique and regional hotel brands automate pricing decisions and unlock incremental revenue, complements our mission to deliver pricing precision at scale to more customers around the globe.”
“On the organizational side, we’ve made several strategic hires across our executive team and global functions, strengthening our capabilities in product, technology, operations, and customer success. This includes new leadership in key areas as we scale to meet growing demand.”
“Each of these milestones reflects our broader vision: to empower our customers with smarter, scalable pricing tools — and to be the trusted partner they rely on to grow revenue with confidence.”
Customer Success Stories
When asking Brewster about customer success stories, he highlighted:
“One compelling example that comes to mind is a recent success story from a fast-growing industrial supplies company that had scaled rapidly through acquisitions. While their growth strategy gave them stronger purchasing power, they were still using a cost-plus pricing model — which unintentionally led to lower prices and declining profitability. In 2024 alone, they estimated $3 million in lost profit due to a pricing strategy that overlooked market nuances.”
“The company turned to Revenue Analytics for a more strategic, data-driven approach. Using our Pricing-as-a-Service solution, we helped them shift to a market-based pricing approach powered by advanced segmentation and location-specific guidance. Sales teams were equipped with targeted price recommendations by product, customer, and deal type — backed by real-time performance dashboards that tracked compliance and impact.”
“The results were substantial: the company achieved a significant +219-basis point improvement in margin, all without sacrificing volume. Perhaps just as importantly, sales teams regained trust in the pricing strategy — moving from guesswork to confidence in every deal with a 96% rate of sales compliance to price guidance.”
“By breaking the connection between cost and price, the company achieved immediate revenue growth while gaining sales rep buy-in. It’s a great example of how we help companies evolve from legacy pricing approaches to scalable, high-impact strategies that directly improve the bottom line.”
“And that’s just one story — we consistently see a ripple effect across our client base. From global manufacturers to iconic consumer brands, many companies that initially come to us for one pricing challenge quickly uncover broader opportunities and expand the partnership over time. In fact, it’s not uncommon for executives and sales leaders to bring us into their next organization, having seen firsthand the impact of our solutions. They trust us to replicate that success, and accelerate it, wherever they go.”
Key Trends
What key trends are you seeing in your industry, and how is Revenue Analytics positioned to take advantage of them? Brewster replied:
“AI is top-of-mind for every company right now, and rightly so. At Revenue Analytics, we integrate AI across our analytics engine to enhance how we surface insights and help our users go deeper, faster. But more than that, we’re making AI usable — not just powerful — by embedding it directly into our workflow and decision-making tools.”
“We’re also helping customers move from treating pricing as a one-time event to a continuous, dynamic process. Market conditions shift daily, from supply chain volatility to tariffs, and companies need to react quickly without damaging customer relationships. That’s exactly what our platform enables.”
Revenue
When asking Brewster about the company’s revenue details, he replied:
“As a privately held company, we don’t disclose specific financial details. I can share that we’ve been disciplined in how we’ve scaled — balancing strong customer demand with strategic investments in talent, product innovation, and global expansion. Our focus is on sustainable growth, and we’re in a strong position to continue executing against our long-term vision.”
Industry Focus
Which industries does Revenue Analytics serve, and where do you see the greatest opportunity for growth? Brewster revealed:
“We serve industries where pricing is both complex and highly consequential — including hospitality, manufacturing & distribution, media, technology, and private equity. These sectors operate in fast-moving environments where smart pricing decisions can have a major impact on performance.”
“What we consistently see is that even well-established organizations are looking for better ways to make pricing more dynamic, data-driven, and scalable. That ongoing need — paired with the business-critical nature of pricing — creates a significant opportunity for us to add value and support long-term growth across our core verticals.”
Differentiation From The Competition
What differentiates Revenue Analytics from competitors? Brewster affirmed:
“What sets us apart is our deep vertical expertise, cultivated over 20 years of partnering with industry leaders. Our team includes some of the brightest technical minds in the space, and we bring a unique ability to assimilate and analyze complex, disparate data sources.”
“Unlike point solutions that focus solely on pricing mechanics, we apply advanced analytics and AI to deliver truly actionable insights — the kind that drives measurable outcomes. And we’re doing this with a scalable SaaS platform that makes those insights accessible, repeatable, and easy to operationalize.”
Future Company Goals
What are some of your future goals for the company? Brewster concluded:
“Our goal is to scale and continue growing our customer base by expanding our global footprint and evolving from a subject matter-led consultancy to a true product and platform-led global SaaS provider.”
“To do that, we’re bringing in executive, technical, and customer-focused talent around the world. We’re investing in productization, automation, and AI so we can help more customers and deliver consistent, measurable value across industries.”
