Revenue Grid is a revenue intelligence platform that helps businesses identify and fix revenue leaks to grow revenue at scale. Pulse 2.0 interviewed Revenue Grid CEO and co-founder Vlad Voskresensky to learn more.
Vlad Voskresensky’s Background
Voskresensky grew up interested in tech, but being an entrepreneur was always on his mind. And Voskresensky said:
“During my career, I’ve been the founder of two software companies, the second of which turned into where I’m at today. I’m the co-founder and CEO of Revenue Grid, a revenue intelligence platform that tackles one of the biggest challenges businesses face: identifying and preventing revenue leaks throughout the entire revenue generation process. It’s been my passion since the beginning to drive our product vision and shape the technology direction of our company.”
“Throughout my 20+ years of experience in the technology and revenue industry, I’ve gained expertise in connecting enterprise CRM systems with personal environments and have had the incredible opportunity to collaborate with tech giants like Salesforce, Oracle, SAP, and other Fortune 100 companies. Together, we’ve worked on exciting projects related to business workflows automation, sales enablement, and sales and service acceleration.”
Formation Of Revenue Grid
How did the idea for Revenue Grid come together? Voskresensky shared:
“My journey has been fueled by the desire to understand and solve the challenges businesses face in maximizing their revenue potential. That’s why Revenue Grid exists — to provide businesses with a powerful tool that optimizes their revenue by identifying and preventing leaks. I’m proud to have played a pivotal role in developing Revenue Grid into what it is today, and I’m excited to continue pushing the boundaries of revenue intelligence as we grow.”
Macroeconomic Climate
Has the current macroeconomic climate had any effect on the company? Voskresensky acknowledged:
“The current macroeconomic climate has created a new opportunity for revenue intelligence technologies. In times of economic turbulence, efficiency and transparency become crucial, especially when companies face the need to reduce sales teams’ Revenue leaders, and CROs are recognizing the value of technology to maximize efficiency, and revenue intelligence is rapidly emerging as a key consideration for addressing the economic slowdown.”
“This emergence presents revenue intelligence vendors with a unique chance to capitalize on the industry’s momentum. The ability to prove the effectiveness of revenue intelligence technology and achieve comparable results with a reduced workforce will determine success in this evolving landscape. The focus is now on practical implementation and tangible outcomes amidst challenging macroeconomic conditions.”
Core Products
What are Revenue Grid’s core products and features? Voskresensky explained:
“At Revenue Grid, we understand the importance of optimizing sales and revenue performance while minimizing revenue leakage. Our software solutions are designed to empower businesses with the tools they need to enhance customer relationships, automate sales activities and gain valuable intelligence from their sales data. With our activity capture tools, sales teams can streamline their workflows, track sales activities and automate routine tasks, allowing them to prioritize relationship-building and closing deals.”
“In addition, our revenue intelligence tools provide businesses with a more nuanced understanding of their sales data. By tracking sales metrics, analyzing customer interactions and identifying patterns and trends, businesses can make more informed decisions about their sales strategies. This enables them to identify areas for improvement in their sales process and ultimately optimize their revenue generation.”
Evolution Of Revenue Grid’s Technology
How has Revenue Grid’s technology evolved since launching? Voskresensky noted:
“As technology and business trends evolve, we recognize the need to scale our operations and capabilities to meet the demands of potential customers, ensuring they can effectively sell, deploy and support their solutions. While initially focused on activity capture, we’ve successfully expanded our scope to focus largely on revenue leakage.”
Significant Milestones
What have been some of Revenue Grid’s most significant milestones? Voskresensky cited:
“Revenue Grid, formerly known as Invisible, was established in 2005 by Anatoly Gaverdovsky, Konstantin Vaganov, Anton Zubenko, and myself. Our inception aimed to seamlessly incorporate enterprise software into operational processes, simplifying sales workflows through automated tasks. A noteworthy achievement emerged when we formed OEM partnerships with major industry players like SAP, Oracle and Microsoft, signifying a significant milestone in our journey.”
“Over the course of its evolution, Revenue Grid transformed into a guided selling platform, introducing an intelligent overlay that elevates revenue intelligence and harmonizes sales methodologies. A pivotal juncture occurred in March 2020 when we rebranded as Revenue Grid, aligning with our expanding array of products. Presently, Revenue Grid provides a range of AI-driven solutions, such as Revenue Engage, Inbox, and Guide, empowering enterprises to synchronize teams, enhance efficiency and optimize customer interaction to amplify revenue streams. Stay tuned for more milestones coming soon!”
Customer Success Stories
Upon asking Voskresensky about customer success stories, he replied:
“Slalom, a global business and technology consulting company, achieved significant success with Revenue Grid’s solutions. They experienced a threefold increase in auto-created contacts by implementing Automated Activity Capture, improving contact data visibility and reducing missed opportunities.”
“Additionally, the sales team saw notable improvements in meeting efficiency because of the Sales Sequences, Book Me and Time Slots features, enabling them to serve more contacts and achieve better sales outcomes. Revenue Grid’s scheduling features also expedited Slalom’s hiring process, reducing interview scheduling time by over 80% and increasing meetings with LinkedIn candidates by 30%. Overall, these strategic implementations contributed to substantial revenue growth and business success for Slalom.”
Differentiation From The Competition
What differentiates Revenue Grid from its competition? Voskresensky affirmed:
“Unlike other platforms that primarily cater to Chief Revenue Officers (CROs) or sales management, Revenue Grid’s sales enablement platform was specifically designed with salespeople in mind, marking it as a truly innovative approach in the market.”
“The Revenue Grid sales enablement technology utilizes artificial intelligence to analyze captured data in real-time. With the ability to process sales forecasts accurately and identify patterns within historical data, our AI-powered platform provides data-driven recommendations. By tailoring this platform to meet the specific needs of salespeople, we empower individual reps with the necessary tools for success while helping companies combat revenue leakage and unlock higher levels of productivity, efficiency and overall success.”
Future Company Goals
What are some of Revenue Grid’s future company goals? Voskresensky pointed out:
“We are constantly preparing for the anticipated wave of growth that is on the horizon for revenue operations. We are fully aware of the myriad opportunities ahead and are committed to being prepared for influx. To meet the demands of potential customers effectively, we are prioritizing scaling our operations and capabilities by ensuring we have the necessary resources and infrastructure in place to sell, deploy and support our solutions. Focusing on readiness and continuous improvement positions us to ride the wave of growth and capitalize on the many opportunities ahead.”
Additional Thoughts
Voskresensky concluded:
“I am passionate about Revenue Grid’s people. The most crucial aspect of any business is the well-being and satisfaction of both employees and customers. The smartest organizations know building trust and providing excellent care are fundamental for running a successful company.”
“At Revenue Grid, we recognize that our people are our greatest asset. Every day, we strive to foster open and honest communication with both our employees and customers. By ensuring that they feel genuinely valued, we create an environment where everyone can thrive and contribute to our collective success.”
