Patri – a SaaS company providing AI-powered revenue intelligence to find, refine, monitor, and apply a company’s Ideal Customer Profile (ICP) – announced that it has raised a $2.4 million funding round led by Kickstart Fund and announced its newest products RevFit AI and the ICP Engine API. And other investors in this round include Summit Capital, Capital Eleven, Peak Capital, Mucker Capital, Luxstone Group, and Luv Holdings.
RevFit AI facilitates deal prioritization based on the core principle of the Ideal Customer Profile (ICP) and the ICP fit of each opportunity in a company’s revenue pipeline. And with RevFit AI, companies can now find, refine, and apply their dynamic and evolving ICP across the go-to-market motion with Patri’s AI-generated ICP Engine, helping them discover the true health of their pipeline, prioritize effectively, and refine their forecast. And this capability will assist the many companies currently looking to refocus their ICP and better qualify their pipeline in the face of uncertain economic times.
Arriving on the heels of RevFit AI will be the release of Patri’s ICP Engine API, an AI-powered software that finds, refines, and monitors a company’s ICP, enriching CRM, BI, revenue intelligence, sales and marketing automation, customer success technology, and other key business systems. And the ICP Engine API will enable customers to enhance metrics and reports on any platform with one of the most business-critical datasets: ICP fit data.
KEY QUOTES;
“A deep understanding of your ideal customer is critical for go-to-market teams. Patri is emerging at a critical time when volatile markets demand a more articulate and dynamic view of both the ideal customer and product-market fit.”
— Kat Kennedy, General Partner at Kickstart Fund
“Companies across industries are working to refine their ICPs and refocus limited resources around those findings. Now every organization working to better discern their ICP and apply that ICP fit data throughout their sales process can leverage our solution to bolster product-market fit, deal prioritization, forecasting, and understand how to best acquire their next high-retention reference customers.”
— Patri founder and CEO Josh Ellars
