RevSure – an AI-fueled Pipeline Acceleration company that provides unprecedented insight into pipeline health and how to prioritize marketing and sales investments – announced recently it has expanded its seed funding to $10 million with an additional $6 million funding round. And Neotribe Ventures and Innovation Endeavors co-led the seed round with participation from Operator Collective and Correlation Ventures. Neotribe Partner Alex Salazar, who is the former founder and CEO of Stormpath (acquired by Okta), will join RevSure’s board of directors.
Marketing leaders are faced a lot pressure during a stressful time of economic uncertainty. And scrutiny on predictable revenue growth and pipeline health has intensified and marketing teams are increasingly measured on their pipeline influence. Plus marketing teams are being asked to do more with less. But recent research has found that 66% of marketing leaders do not know where funnel leakage and conversion bottlenecks are happening in their pipelines and 71% lack confidence in their ability to convert leads into sales.
RevSure has been helping customers like BigID, Zeotap, and SnapLogic simply and accurately predict, generate, and accelerate their pipelines. And real-time, AI-powered insights identify bottlenecks and offer recommendations on where to prioritize efforts to maximize return-on-investment (ROI), providing leaders with pipeline clarity unlike what they’ve ever had before.
This additional funding will enable RevSure to continue its mission of advancing the effectiveness of pipeline generation for B2B companies. Its key priorities are to deepen investments in product, engineering, and AI technology and resources, further scale customer acquisition, and double down on the company’s go-to-market strategy.
KEY QUOTES:
“RevSure uncovers what’s happening in the marketing and sales funnel so companies know exactly what’s working, how much leakage is occurring, and where to focus resources to win more deals. We’re thrilled to be leading the expansion of RevSure’s seed round as their ability to accurately predict pipeline value from all the leads marketing generates is creating an opportunity for them to become the de facto system of engagement for demand gen teams.”
— Alex Salazar, Partner at Neotribe Ventures
“The question that is top of mind for every marketing leader right now is: ‘Am I meeting my pipeline generation goals, and if not, what should I do about it?’ What sets RevSure apart is the unique combination of data normalization and predictive AI that allows CMOs and their teams to answer those questions faster than ever using a simple, action-oriented user interface. It’s working, and the growing customer love RevSure has earned in such a short time speaks for itself.”
— Haley Daiber Brannan, Investing Partner at Operator Collective
“Pipeline health needs to be on every go-to-market leader’s, CEO’s, and Board’s agenda – it’s the missing link in driving predictable & profitable revenue growth which is critical in the current economic climate. Adding AI-based predictive insights into pipeline effectiveness and health will allow companies to focus on predictability for outcomes, acceleration to revenue and effectiveness or quality and efficiency.”
— Deepinder Singh Dhingra, founder and CEO of RevSure
