Rezolve Ai announced it has acquired 100% of Reward Loyalty UK Limited for $230 million in an all-cash transaction, strengthening its core AI-commerce infrastructure and adding a profitable, scaled loyalty and engagement platform embedded across major banks and retailers.
The deal, funded entirely from existing cash resources, is fully non-dilutive and requires no equity issuance, seller paper, or financing. Rezolve Ai said the acquisition is expected to be EBITDA-accretive and self-financing, supporting profitable top-line growth from completion.
Reward operates at the intersection of banking and retail, delivering transaction-linked rewards and customer engagement programs across Europe, the Middle East, and Asia. Its platform reaches tens of millions of active cardholders and is integrated across hundreds of global retailers and dozens of major banks. Reward’s distribution includes a strategic partnership with Visa and support for other global payment networks including Mastercard and American Express.
The company’s programs are embedded within trusted banking relationships, including institutions such as Barclays and NatWest, enabling automatic loyalty rewards across in-store, online, and remote transactions without requiring changes in consumer behavior.
Rezolve Ai said the acquisition materially advances its AI commerce strategy rather than representing a diversification. Reward’s customer engagement and commerce media capabilities sit upstream of payment and fulfillment, aligning directly with Rezolve Ai’s Brain Commerce platform and its RezolvePay offering.
Together, the companies aim to unify conversational commerce and commerce media on a shared AI foundation, enabling closed-loop engagement in which discovery, conversation, transaction, and measurement reinforce one another.
Financially, the transaction is expected to contribute approximately $90 million of EBITDA-accretive revenue for fiscal year 2025. The combined platform targets fast-growing markets at the intersection of advertising, commerce, and payments, including global retail media and conversational commerce.
Reward’s senior leadership team is expected to remain in place following closing, with Rezolve Ai planning a phased integration approach focused on preserving profitability while selectively introducing platform synergies.
Rezolve Ai emphasized continued capital discipline, stating it remains focused on profitable, EBITDA- and cash-generative acquisitions that enhance long-term shareholder value without unnecessary dilution.
KEY QUOTES:
“Reward is a profitable, scaled platform that sits directly at the heart of AI-driven commerce, already operating at scale, where discovery, engagement, transaction and loyalty converge. Acquiring it entirely for cash allows us to capture that value at an attractive point, while adding a strong revenue base, profitable growth and immediate strategic scale. This is not a diversification move; it materially advances our core AI commerce strategy by embedding Rezolve Ai deeper into everyday consumer spend across banks, retailers and payment networks.”
Daniel M. Wagner, Chairman & CEO, Rezolve Ai
“Reward powers some of the world’s largest customer engagement programs at the intersection of banking and retail, delivering trusted transaction and behavioral insights that drive measurable growth and lasting loyalty. Rezolve Ai’s platform and RezolvePay capabilities extend that vision, enabling us to scale personalized, transaction-linked rewards globally across banks, retailers, and payment networks while preserving the simplicity and compliance that underpin our network.”
Gavin Dein, Founder & Deputy Chairman, Reward
