- Leading data-as-a-service (DaaS) company Jornaya announced that it has named Rich Smith as the chief marketing officer
Leading data-as-a-service (DaaS) company Jornaya — a company that has a proprietary view of more than 200 million consumer major-life purchase (MLP) journeys every month — announced that it has named Rich Smith as chief marketing officer (CMO). Within this new role, Smith will utilize decades of experience as a CMO in banking, mortgage, and insurance to accelerate Jornaya’s growth.
Smith will lead efforts to evolve the company’s brand as it continues to shape how marketers use data and insights to optimize timing and messaging for customer retention, acquisition and cross-selling, while safeguarding consumer privacy.
Smith brings over 25 years of experience leading marketing strategies and teams to his new role at Jornaya. And in his most recent role as partner and CMO at Chief Outsiders, the nation’s leading provider of fractional chief marketing officers, Smith worked with companies of all sizes to drive profitability and growth. Smith also worked in CMO roles at Ditech, AIG Bank, and Recovery Centers of America.
Jornaya is known for having proprietary access to data in markets where customers invest significant time researching and comparing options on major purchases, including real estate, mortgage, automotive, insurance, loans and higher education. And by working with a network of partners who operate 35,000+ comparison shopping and lead generation sites, Jornaya provides companies access to early behavioral buying signals for customers and prospects to help companies retain, grow, and establish new relationships. And Jornaya is currently partnering with over 1,000 publishers, lead sellers, lead generators and performance marketers across the country to improve the efficacy of their marketing programs and ensure compliance with privacy regulations.
Key Quotes:
“Jornaya is the only company who can tell CMOs and marketers when their customers and prospects start shopping for their products, without sharing any personally identifiable information,” said Smith. “Current Jornaya customers understand the power of these offerings to grow their business, and I’m excited to help more companies and their customers experience this value.”
— Rich Smith
“We are pleased to welcome Rich to the team. Having been a customer of Jornaya in past roles, Rich knows the company well and truly understands the value that we bring to our customers. With him leading our marketing strategy, I expect to see great things in the coming months and years.”
— Ross Shanken, CEO and founder, Jornaya
