Rich Sparkle Holdings announced it has completed an acquisition of Step Distinctive Limited, which it described as a core company associated with TikTok creator Khaby Lame, in a deal the company framed as a shift from episodic influencer monetization to a more structured, “full-chain” commercialization platform.
The company positioned Lame—whose global audience is 360 million followers across platforms—as a rare creator with cross-border reach, driven by minimal, wordless content that travels without translation. Rich Sparkle said it plans to convert that scale into repeatable commerce performance through an operating model that spans content production, storefront execution, product strategy, cross-border supply chain, fulfillment, and after-sales support.
In addition to the acquisition, Rich Sparkle described a broader strategic cooperation that would elevate Lame’s role beyond traditional creator partnerships. According to the disclosure, Lame is expected to become a controlling shareholder, a structure the company said aligns incentives between near-term revenue generation and longer-term brand building.
A central claim in the release was a potential ceiling of more than $4 billion in annual sales tied to Lame’s fan-driven commercialization. Rich Sparkle presented that figure as the output of a system rather than a single campaign, arguing that scale requires a closed-loop architecture that couples traffic with operations, logistics and enabling technology.
Rich Sparkle said the commercialization model will be run through a single operating system over a 36-month cooperation period, with Anhui Xiaoheiyang Network Technology Co., Ltd.—described as a China-based livestream and content-commerce operator—holding exclusive global full-chain operating rights. The company said that scope includes livestream and short-video programming, TikTok Shop operations and conversion optimization, cross-border coordination and quality control, fulfillment and after-sales, and broader brand endorsement and content production support.
The agreement also includes an AI “Digital Twin” component. Rich Sparkle said Lame authorized the use of his Face ID, Voice ID, and behavioral models for digital twin development, which the company said could enable multilingual, multi-version content creation and longer-duration, cross-time-zone virtual livestream commerce, subject to compliance requirements.
Rich Sparkle said initial commercialization efforts will prioritize three regions: the United States, the Middle East, and Southeast Asia. The company described a region-specific pricing strategy and independent profit accounting by market, intended to reflect differences in purchasing power, logistics cost structures, and compliance needs, while improving transparency in cross-border execution.
Beyond transaction-driven commerce, Rich Sparkle said it expects to pursue higher-margin brand activity, including international advertising shoots and centrally coordinated visual collaborations, as well as co-branded IP product lines in categories such as beauty, fragrance, and apparel. The company also noted that execution limits will be shaped by local compliance requirements, fulfillment performance and after-sales experience, and AI content risk controls and brand safety as the model scales.
