Rise Growth Partners announced a strategic minority investment in Cyndeo Wealth Partners, an independent registered investment advisor with approximately $3.1 billion in assets under management. The partnership is designed to support advisor recruiting, organic growth, and geographic expansion across Florida and the broader Southeast.
Headquartered in Florida with offices in St. Petersburg and Lake Mary, Cyndeo Wealth Partners serves high-performance individuals and families with complex financial needs. Its client base includes entrepreneurs, corporate executives, small to mid-size business owners, and professional athletes.
Founded in 2020 by industry veterans, the firm was created to give advisors greater independence while maintaining a client-first culture and high performance standards. The company is led by president and CEO Matt Kilgroe, who previously spent nearly a decade at UBS before launching the firm.
Cyndeo has developed a strong reputation for disciplined organic growth and a relationship-driven service model. The firm also focuses heavily on long-term financial planning for clients navigating major life transitions.
A key area of specialization for Cyndeo is advising high-performance individuals, particularly professional athletes. Through its CW Boss division, the firm provides concierge-style planning for NBA and NFL players, coordinating closely with agents, business managers, CPAs, and other advisors to address compressed earning windows, complex tax considerations, and post-career planning.
The investment followed a competitive evaluation process that attracted significant interest from potential partners. Ultimately, Cyndeo selected Rise due to its exclusive focus on wealth management and the leadership team’s experience building and scaling advisory firms.
Rise will provide both capital and operational support as part of the partnership. The collaboration will focus on recruiting and onboarding advisors across Florida and the Southeast, strengthening leadership and operational infrastructure, enhancing brand and go-to-market strategy, and supporting selective mergers and acquisitions.
The deal represents Rise Growth Partners’ fourth minority investment in the RIA space. Previous partnerships include OnePoint BFG Wealth Partners, Grimes & Company, and Krilogy.
Dynasty Financial Partners, which helped launch Cyndeo and invested in the firm at its inception, will roll its investment into the new structure. Dynasty will continue providing technology, investment platform support, investment banking, and deal flow through its Dynasty Connect platform.
Support: Dynasty Investment Bank served as the exclusive sell-side advisor to Cyndeo on the transaction. Hill, Ward & Henderson served as legal counsel to Cyndeo, while Kilpatrick Townsend & Stockton served as legal counsel to Rise.
KEY QUOTES:
“From day one, Cyndeo has been built around giving advisors a real voice in their future while holding ourselves to exceptionally high standards on behalf of our clients. Having come from a wirehouse environment myself, I know how hard it can be for advisors to find true independence without sacrificing growth or autonomy. Rise understands that balance. This partnership allows us to scale intentionally while continuing to deliver the breadth and depth of services necessary to compete in today’s environment.”
Matt Kilgroe — President And Chief Executive Officer, Cyndeo Wealth Partners
“We treat this like a team, because teams want to win. Cyndeo has built a performance-driven culture with clear expectations, accountability and support, which makes them exactly the kind of firm we look to partner with. We’re proud to join Dynasty to accelerate this next phase of growth. Together, this positions us to be truly ambitious, particularly in lifting high-performance advisors out of the wirehouse environment and giving them independence without sacrificing scale or support.”
Joe Duran — Managing Partner, Rise Growth Partners
“It is an exciting chapter to partner alongside Rise as we continue our long-standing relationship with Cyndeo. We’ve been proud to support the firm since its launch, and we’re excited to continue backing Cyndeo as an investor and strategic partner. Together with the Rise team, we look forward to helping Cyndeo scale its platform and advance its growth for the benefit of both its clients and advisors.”
Shirl Penney — Chief Executive Officer, Dynasty Financial Partners
