RLTYco, a New York-based full-service provider of comprehensive resources for real estate professionals, announced the closing of a $20 million Series A funding round led by Altriarch. The funding round also included participation from existing investors, including Andrew Dodge, entrepreneur and angel investor, Christopher Schmidt, Executive Vice President at Related Companies, and SERHANT. Ventures (SERHANT.’s education division that develops, creates, and produces resources and solutions for agents in today’s new marketplace). Ryan Serhant, CEO and founder of SERHANT., is a partner, advisor and ambassador via SERHANT. Ventures.
This strategic equity and debt raise enables real estate professionals to secure commission funding in as little as 24 hours. And RLTYco also offers access to a suite of services to make compliance and regulation requirements incredibly simple for independent contractors. And its mission is to level the playing field with salaried workers and catalyze long-term success for real estate professionals.
With this funding, all existing RLTYco services, including RLTY Capital, RLTY Legal, RLTY Tax, and RLTY Health, are now available nationwide, effective immediately. And at the core of this rollout is RLTYco’s proprietary technology platform, which utilizes bank-grade encryption, real-time financial and identity data verification, automated credit checks, and rigorous security protocols to bring the power of rapid commission funding to independent real estate agents.
The platform’s custom credit decisioning algorithms, rapid funding disbursement, and secure payment processing are complemented by integrated messaging systems for real-time client support and assistance. And since its founding, RLTY Capital has funded over a thousand deals across more than 102 brokerages in New York, Florida, and the tri-state area.
The company’s first-in-kind partnerships will expand nationwide effective immediately, including services with LegalZoom, the #1 online business formation provider trusted by 4+ million businesses, and UnitedHealthcare via their affiliate HealthMarkets Insurance Agency, the largest healthcare provider in the United States.
RLTYco launched in New York City, offering 24-hour commission purchases with a confidential application process and zero hidden fees. The company quickly expanded across New York and South Florida. The early customer interactions revealed widespread misconceptions among independent contractors about cash flow management, business structure, and tax planning. Responding to this knowledge gap, RLTYco also broadened its offerings to include holistic services, empowering real estate professionals with tools for sustainable business operations.
RLTYco also strengthens its advisory board with Jonathan Geller, a pioneering force in digital marketing renowned for his expertise in consumer technology and e-commerce strategy. And Geller founded BGR, one of the world’s premier news platforms. With a track record of generating over $2 billion in sales for brands and driving billions of clicks, Geller will offer strategic advice on RLTYco’s marketing initiatives and overall business strategy, leveraging his extensive experience to fuel the company’s growth and market presence.
KEY QUOTES:
“Our mission to transform the landscape for real estate professionals has resonated deeply with our clients and partners. By providing immediate access to capital, alongside game-changing resources, we’re not just supporting our customers — we’re helping to facilitate a new era of entrepreneurship. We’re immensely grateful for our partners who share our vision of leveling the playing field for independent contractors. With this support, we’re thrilled to expand our services nationwide to every state, all powered by RLTYco’s proprietary fintech platform.”
– Briggs Elwell, co-founder of RLTYco
“RLTYco uniquely combines fintech, insurtech, and professional services and has an infinite addressable market given their rate of reoccurring clients; a staggering 75% of clients have used the platform for multiple transactions. We’re continually impressed by the company’s strategic vision, educational approach to holistic business health for independent contractors and are eager for this next chapter.”
– Danielle Brown, Managing Partner and Co-CEO at Altriarch
“Agents across the United States gaining access to these tools and resources is a defining moment for the industry that can’t be overstated. A fundraise of this size demonstrates our commitment to the profession which rewards entrepreneurs who take accountability for their own career path. There is so much opportunity in the current marketplace and companies like RLTYco reinforce the viability of being a successful agent in 2024 and beyond.”
– Ryan Serhant, a leading real estate broker and CEO and founder of SERHANT.
“I’m thrilled to double down on my investment in this pioneering company that is creating a new category for real estate professionals and helps them futureproof business operations. RLTYco empowers independent real estate contractors with resources typically reserved for salaried employees at a time when it is harder than ever to be an agent.”
– Andrew Dodge, entrepreneur and angel investor
