- Lifestyle gaming company Robin Games announced it has raised $7 million in a seed round of funding
Lifestyle gaming company Robin Games announced it has raised $7 million in a seed round of funding, according to VentureBeat. Robin Games founder Jill Wilson pointed out that the lifestyle gaming concept means that the company builds games for audiences who are not typical hardcore targets. Wilson previously worked at game publisher company Jam City.
London Venture Partners led the funding round. And additional funding was provided by leaders in the gaming and media industry, including 1Up Ventures, Alpha Edison, Everblue Management, Firstminute Capital, GC Tracker Fund, Hearst Ventures, and Third Kind Venture Capital.
“I realized that I want to keep making games,” said Wilson in an interview with VentureBeat. “And through my travels, and really actually long before that, I’ve been really interested in making the type of content that we’re going to be pursuing now, which is the hybrid of free-to-play mobile games and lifestyle content now like the lifestyle blogs, magazines, and lifestyle influencers on Instagram. We’re fusing that two together to make what’s a new type of entertainment or a new genre. We call it lifestyle gaming.”
Robin Games has 9 employees and most of them are women. A number of these women have been making games together for years.
While working at Jam City, Wilson led the teams for high grossing games like Cookie Jam and Panda Pop. At Robin Games, Wilson is looking forward to overseeing game development along with other aspects of building the company.
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