Robinhood is piloting a new referral platform designed to connect its retail investors with independent registered investment advisors, marking the company’s entry into the increasingly competitive RIA referral market. The initiative, known as the Robinhood Advisor Network, builds on the firm’s acquisition of custody provider TradePMR and aims to link advisors with the platform’s younger investor base.
The referral program was previewed by Robinhood and TradePMR during the SYNERGY25 conference, where executives outlined plans for a digital system embedded directly within the Robinhood app. The platform will enable participating advisors to connect with Robinhood users who are seeking professional financial guidance.
The initiative reflects Robinhood’s broader strategy to expand beyond self-directed trading by integrating advisory services into its ecosystem. By combining the company’s large base of retail investors with TradePMR’s network of RIAs, the program is designed to create new client acquisition opportunities for advisors while giving investors a pathway to professional advice.
One of the core features planned for the program is a digital “advisor storefront” within the Robinhood app. Advisors will be able to introduce themselves to potential clients through pre-recorded videos, biographies, testimonials, and links to external websites. The storefront concept is intended to give advisors a direct presence inside the app and allow investors to learn about their expertise and services before initiating contact.
Robinhood also plans to incorporate a personalized matching system to help pair investors with advisors whose specialties align with their financial needs. Prospective clients will be able to provide details about their goals and circumstances, such as financial planning needs, tax strategies, expected inheritance, business income, or stock-based compensation. The system will combine this information with existing data Robinhood already holds about users to generate advisor recommendations.
The company is also developing a streamlined account opening process to support the transition from prospect to advisory client. Much of the client information will be pre-filled within the Robinhood interface, allowing investors to digitally sign documents and transfer assets from other institutions with minimal friction.
After onboarding, the Robinhood app is expected to remain a central hub for advisor-client interactions. Clients will be able to view accounts, contact their advisor, and receive investment updates within the app, while advisors will be able to share portfolio changes, meeting reminders, and market commentary through integrations with TradePMR’s Fusion platform.
Robinhood and TradePMR said they are continuing to build out the referral platform, noting that many of the workflows previewed at the conference remain subject to change as development progresses. Participation in the program is expected to be by invitation and limited to advisors who meet certain eligibility requirements.
The planned referral platform underscores Robinhood’s effort to bridge the gap between digital brokerage services and traditional wealth management by embedding advisory relationships directly into its mobile-first experience.
KEY QUOTES:
“We imagine a world where each of you can get your own presence on the Robinhood app. You can introduce yourself and your business to prospective clients, showcase your specialties, interests, testimonials, and more. This isn’t just a profile page. This could be your storefront to millions of next-generation investors, right inside of the Robinhood app.”
“You’ll be able to make sure you’re getting the highest potential matches and be even more prepared for that first conversation with the client. It’ll save a lot of time in the discovery process.”
Abhishek Fatehpuria, VP Of Product Management For Brokerage, Robinhood
