Robinhood and TradePMR announced a series of new products and services for registered investment advisers (RIAs) and their clients at the SYNERGY26 conference in Washington, D.C. The announcements include the launch of the Robinhood Advisor Network, the introduction of Robinhood Cortex for Advisors, expanded access to Robinhood Ventures and IPO opportunities, and new programs designed to support advisor growth.
The new offerings are designed to help independent advisors attract clients, improve operational efficiency, and offer broader investment opportunities. Robinhood and TradePMR said the initiatives are part of a broader effort to modernize wealth management and deliver new technology and resources to advisors.
According to the companies, TradePMR’s total assets under administration have grown approximately 15% to $50 billion since joining Robinhood last year.
The Robinhood Advisor Network is an in-app referral marketplace that connects Robinhood customers with independent financial advisors who use TradePMR custodial services. Eligible customers will be matched with advisors based on a questionnaire that evaluates their financial goals and circumstances. The experience is integrated into the Robinhood app, allowing users to view both self-directed and advised assets in one place.
The Robinhood Advisor Network will begin rolling out to a small group of eligible customers next week, with broader availability expected later.
Robinhood also introduced Robinhood Cortex for Advisors, an AI-powered solution built into TradePMR’s Fusion platform. The platform is designed to automate administrative tasks and help advisors prepare for client interactions more efficiently.
Key capabilities include AI-generated portfolio summaries, meeting preparation tools that provide talking points and performance highlights, and automated task management functions that summarize meetings and create follow-up actions. Robinhood Cortex for Advisors will be available within the Fusion platform at no additional cost and will initially launch exclusively for TradePMR advisors.
In addition, Robinhood and TradePMR announced plans to expand investment opportunities for advisors and their clients. Future offerings will include access to public offerings from Robinhood Ventures and participation in IPOs through a program similar to Robinhood Financial’s IPO Access platform.
The companies also unveiled new initiatives to support advisor growth. These include a Flexible RIA Incentive Program that provides incentives on eligible net new assets and potential access to capital through forgivable loans for purposes such as refinancing, working capital, or mergers and acquisitions. TradePMR is also reducing margin and securities-backed lending rates to lower borrowing costs for clients.
KEY QUOTES:
“Together, Robinhood and TradePMR are defining the next era of wealth management. We believe Robinhood’s cutting-edge technology and resources coupled with TradePMR’s trust and expertise can give advisors and their clients an edge as they work to meet their financial goals.”
Steve Quirk, Chief Brokerage Officer, Robinhood
“Everything we announced today is to help independent advisors grow and deliver even greater value to their clients. By unlocking new technology, new investment access, and new client acquisition opportunities, we are putting RIAs in a stronger position than ever before.”
Robb Baldwin, Founder And General Manager, TradePMR
