Why Rockbridge Growth Equity Is Acquiring ProSites

By Amit Chowdhry ● November 6, 2019
  • Detroit-based private equity firm Rockbridge Growth Equity announced recently that it is buying ProSites. These are the details.

Detroit-based private equity firm Rockbridge Growth Equity recently announced that it is buying ProSites from its parent company The Riverside Company. ProSites is a leading provider of comprehensive online marketing solutions.

Launched in 2003, ProSites serves over 14,000 dental, medical, financial, and accounting practices. And ProSites specializes in website design and hosting, reputation management, SEO, PPC advertising, and practice communication software.

“We are excited to partner with Rockbridge as we continue to position ProSites as a leading digital marketing firm,” said Dave Rutan, CEO of ProSites. “The firm’s expertise in digital marketing and technology services, and its association with Quicken Loans made it a truly differentiated partner for us at ProSites.  The team at Rockbridge brings proven capabilities that will help us accelerate our growth.”

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ProSites’ growth is considered a leader in the marketing and workflow solutions sector. And the company has a proven track record and it is endorsed by 12 state dental associations. ProSites is endorsed by 12 state dental associations and it is a five-time honoree on Inc. 5000’s list of America’s Fastest-Growing Private companies. Plus it is a 2015 and 2016 Dentaltown Townie Choice Award recipient.

“ProSites is our latest investment in the digital marketing space,” added Kevin Prokop, Managing Partner at Rockbridge. “Dave Rutan and his team have built a market-leading company with a broad portfolio of products that serve local community professionals.  We look forward to working with Dave and the company to accelerate the company’s growth, increase the range of services it provides and target new verticals that can benefit from ProSites’ services.”

The ProSites acquisition is the second investment that Rockbridge announced in recent months. Last month, Rockbridge announced an investment in White Glove — which is a digital marketing company that provides a comprehensive approach to marketing and seminar planning for professionals in the finance, insurance, legal, and real estate industries.

“We are confident that this acquisition will open a new chapter for ProSites as we utilize our network to greatly develop its product offerings and scale its outreach capabilities, both through internal investments and add-on acquisitions of complementary businesses,” explained Brian Hermelin, Managing Partner at Rockbridge.

ProSites is going to join Rockbridge and the Rock Family of Companies. These companies include Quicken Loans, Gas Station TV, Connect America, Rock Connections, and Bedrock. And the Rock Family is also affiliated with the Cleveland Cavaliers, Amrock, and StockX.