ROH, which is the hospitality industry’s first payments management platform, announced it completed a $9.2 million funding round, led by Highgate Technology Ventures (HTV) and Acrew Capital.
This funding will advance ROH’s rapid platform expansion and enhance its ability to process the continuous data flow from contracts, invoices, payments, folios, and beyond.
What ROH does: ROH was created to help modernize the hotel industry’s payment processes, offering end-to-end visibility into the payment lifecycle while eliminating the manual labor typically required to manage transactions today. And of the trillions in payments processed annually by hotels, over 80% require manual intervention, including revenue associated with meetings and events, online travel agencies (OTAs), corporate and flight crew bookings, and more. Through ROH, properties can now automate the flow of payments, eliminating room for error and inefficiencies while increasing employee productivity.
This funding round marks a notable milestone for ROH as the company continues to set new high-water marks across growth metrics. Last year, the total amount of invoices managed via the platform reached nearly a quarter of a billion dollars. ROH’s proprietary AI application, launched in 2024, automatically ingests files from property management and other existing systems, saw an increase of 523 percent in automatically generated bookings based on executed contracts.
New board members: As part of the transaction, Raja Goel and Kurien Jacob of HTV, and John Gardner of Acrew Capital are joining ROH’s Board of Directors.
KEY QUOTES:
“To have HTV, the leading hospitality technology investor with an established track record, as well as a forward-thinking hotel owner-operator like Highgate, whose portfolio extends across over 400 properties, clearly see the overnight value ROH provides to decrease costs while increasing profits is incredibly motivating. The number one priority for hotels today is managing costs while driving revenue. The most effective way to do this is to leverage technology that delivers on both. With ROH, hotels see increased revenue overnight; we can’t wait to expand our reach with HTV alongside us.”
– Jess Conroy, CEO and Founder, ROH
“At HTV, we seek to invest in innovative companies with technologies that have the potential to change long-engrained hospitality industry behaviors, customer traction that signals clarity around a large and hyper-scalable revenue opportunity supported by unique, expertise-led moats, and founders with the determination to win. ROH delivers on all those attributes and Jess impressed us with her expansive vision for the platform and the customer demand to back it up. This investment enables ROH to expand its customer footprint, drive innovation, and ensure that ROH will become synonymous with profitability, efficiency, and ease amongst its hospitality partners.”
– Raja Goel, Partner, Highgate Technology Ventures
“We began testing ROH as soon as it hit the market in some of our properties with strong groups and events businesses – think room blocks, corporate accounts, meetings and events, social gatherings, and more. We rapidly realized that ROH unlocks margin across all our contract-based transaction volume. The value was immediate and obvious from both the automation and profitability perspective. We’re benefiting from greater operational efficiencies, reducing fraud, and freeing up our team members’ time to perform more meaningful work.”
– Ankur Randev, Principal & Chief Commercial Officer, Highgate
