Global e-commerce leader Rokt announced the acquisition of Canal to expand its product offerings. This enables partners to access third-party inventory from premium DTC brands without handling logistics, increasing relevant offers during transactions. The acquisition enables brands to reach new customers through performance-driven channels, enhancing Rokt’s existing suite with high-performing third-party products powered by Rokt Brain. Canal’s network includes 1,900 brands, such as Macy’s and SHEIN.
Founded in 2020 by Bennett Carroccio, Clay Schubiner, and Liam Kinney, the co-founders will join Rokt’s leadership and help develop the product. The move continues Rokt’s momentum, with projected revenue of over $600 million in 2024, up more than 40%, and plans to process 7.5 billion transactions in 2025. The Canal product will be rebranded as “Rokt Catalog” for suppliers and retailers.
KEY QUOTES:
“This acquisition not only expands our products and the Rokt Network, it redefines the advantage we provide to our ecommerce partners. By integrating Canal’s catalog with our AI-powered Rokt Brain, we’re unlocking a new level of relevancy that makes the shopping experience better for every consumer.”
Bruce Buchanan, CEO of Rokt
“Canal’s mission has always been to empower brands to sell anything, anywhere, by building the #1 platform for curated products. Joining forces with Rokt allows us to build on that mission and redefine how retailers approach the customer experience. We couldn’t be more excited to bring Rokt’s technology to Canal’s partners and work together to create the future of distributed commerce.”
Bennett Carroccio, CEO and co-founder of Canal
