ROLLER, a leading all-in-one venue management platform for leisure and attractions businesses, announced it has secured an additional $50 million in funding to fuel the development of next-generation technology and expand its global presence. The funding round was led by existing investor Insight Partners, which also led ROLLER’s $50 million round in November 2023, with participation from J.P. Morgan, joining as a new funding provider.
The new investment will help ROLLER advance its mission of helping venue operators grow faster, streamline operations, and deliver exceptional guest experiences. Building on more than 100 product enhancements in the past year, ROLLER plans to use the new capital to accelerate AI-powered innovation, expand its financial services suite, and develop new product capabilities that enhance customer flexibility and performance. The company also intends to broaden its partner ecosystem, offering customers more integrations and choices as they modernize operations.
The company’s platform serves more than 3,000 customers across 30 countries, including theme parks, trampoline centers, water parks, and other attractions. ROLLER’s technology unifies ticketing, point-of-sale, integrated payments, memberships, kiosks, gift cards, and guest experience tools, all designed to improve efficiency and maximize revenue.
The company also continues to enhance its world-class customer support infrastructure. ROLLER now provides 24/7/365 global support, answering more than 95% of calls in under a minute. Additionally, it has recently launched a premium support offering, expanded live chat, and a hardware lab for faster issue resolution.
ROLLER has grown to more than 300 employees worldwide, with offices in Melbourne, Sydney, San Francisco, Austin, London, Costa Rica, and Bosnia. And the company’s continued investment in technology, customer experience, and financial services positions it as a leading technology partner for attractions and leisure venues in an increasingly digital and competitive marketplace.
KEY QUOTES:
“Delivering value for our customers is what drives us to improve every day. This funding allows us to accelerate innovation and support so we can ultimately serve them even better. We want to empower attractions and leisure operators globally with the tools they need to grow, delight their guests, and thrive in an increasingly competitive environment.”
Luke Finn, Co-founder and Chief Executive Officer, ROLLER
“We are thrilled to double down on our partnership with ROLLER. Since our initial investment, we’ve continued to be impressed with the company’s growth and Luke’s and Mark’s leadership. This new round will allow ROLLER to continue driving global expansion and innovation in their category-leading platform for the leisure and attractions sector.”
Rachel Geller, Managing Director, Insight Partners
“We are proud to support ROLLER as it continues to scale globally and deliver innovative solutions for the attractions and leisure industry. J.P. Morgan is committed to supporting high-growth technology companies around the world, and we’re excited to join ROLLER’s journey as they expand their reach and impact on a global stage.”
Peter Bairaktaridis, Head of Innovation Economy Coverage, Australia & New Zealand, J.P. Morgan
“We are delighted to continue to invest in the success of our customers. This capital provides the flexibility to continue investing in both organic and inorganic growth opportunities, ensuring we deliver even greater advancements and value to operators around the world.”
Mark Finn, Co-founder and Chief Financial Officer, ROLLER
