ROLLER, a leading all-in-one platform for managing venues, has announced its acquisition of BookNow Software, a booking and operations platform based in the UK. This strategic move is poised to accelerate ROLLER’s overarching mission to bring more enjoyment to people worldwide by empowering venue operators to grow their businesses more quickly and deliver truly exceptional experiences for their guests.
This acquisition significantly strengthens ROLLER’s commitment to its European customers. It means more resources will be available within the region, improving the level of support provided. Furthermore, the integration of BookNow’s deep expertise in CRM interoperability will enhance ROLLER’s ability to serve large enterprises with multiple venues, offering a more robust and interconnected solution.
Luke Sims, the founder of BookNow Software, will now join the ROLLER team. He will take on the role of CEO for BookNow, which will operate as a ROLLER Company. Mr. Sims brings a wealth of technical and commercial knowledge, complemented by his practical experience as both an owner and founder of the UK’s very first trampoline park chain. His valuable insights and hands-on experience will further enrich ROLLER’s leadership team, reinforcing their guest-focused approach.
For existing BookNow customers, this acquisition presents a significant advantage. They will now be part of a global leader in the category, a company trusted by over 2,500 venues across more than 30 countries. ROLLER has a strong reputation for making substantial investments in customer success and continuous innovation. They are known for consistently delivering 99.99% uptime, providing round-the-clock support every day of the year, and introducing over 100 new product enhancements annually. With the addition of BookNow’s technology and client service capabilities, particularly in the European market, these already impressive offerings are expected to be further enhanced, providing even greater value to customers.
KEY QUOTES:
“BookNow and ROLLER share a vision for empowering leisure and attraction businesses with cutting-edge technology that transforms the guest experience and fuels long-term growth. Their strong presence in Europe and expertise with CRM interoperability are key strategic levers that help ROLLER move faster in our mission to transform the guest experience and drive incredible ROI for our customers.”
Luke Finn, CEO of ROLLER
“When we started BookNow, we were on a mission to serve large enterprise attractions, especially within the Salesforce ecosystem. The opportunity to come together with ROLLER to achieve our shared mission became the obvious next step. I look forward to the incredible results we will help our customers achieve as a part of the ROLLER team.”
Luke Sims
