Roofr recently announced that it raised $23.5 million in funding. This funding round will help accelerate the development and launch of groundbreaking roofing solutions, including their newly launched CRM, and soon-to-be-launched Payment Processing, Material Purchasing, and more. Vertical Venture Partners led the round with participation from ABC Supply Co, the largest roofing supplier in North America, and several new and existing investors including Bullpen Capital, Interplay Ventures, i2BF, SVB, Ace & Company, MGFO, Podemsky Ventures.
The strategic relationship with ABC Supply aims to drive innovation and value for roofing contractors in North America while providing them with access to the Roofr CRM software that will ultimately make their business faster, stronger, and more streamlined.
Roofr is one of the fastest-growing roofing software in North America, which is famous for its quality service, $10 measurement reports, powerful estimates and proposals, and easy-to-use platform. Launched by third-generation roofer Richard Nelson, the team has been dedicated to transforming the roofing industry by building cutting-edge technology to improve efficiency and automate workflows for roofers everywhere.
Roofr will use the funding to improve their popular tools like Roofr Measurement Reports, Proposals, and their Instant Estimator while creating new features based on roofers’ feedback and their pain points. And they recently announced the launch of their highly demanded CRM that includes easy job management such as Workflows, Tasks, Job Boards, an Analytics Dashboard, etc.
Roofr plans to release Payments, Material Purchasing, and Customer Communications by the end of the year so that roofers can accept payments and offer financing for jobs, send invoices, and sync to their accounting software with ease. The goal is to use the funding to accelerate development as they continue creating the all-in-one platform for roofers everywhere.
Since the last round of funding, Roofr’s team grew from a headcount of 50 to over 100, and filled executive-level positions in Marketing, Product, Talent, and Revenue. And with the successful funding round, Roofr plans to expand its team across various functions, including engineering, research, product development, sales, and marketing. This strategic expansion enables the company to strengthen its capabilities, drive innovation, and meet the evolving needs of its growing customer base.
KEY QUOTES:
“ABC Supply is proud to support Roofr’s Series A+ funding round and the launch of additional features to their platform. We believe Roofrs’ potential to streamline operations and drive growth will have a significant impact on the lives of roofers.”
— Kris Kieffer, ABC Supply’s Director of Business Platform & Customer Enablement
“Since starting Roofr in 2016, we’ve experienced incredible growth and we’re grateful to our loyal customers for making that possible. Although we are rapidly approaching profitability, adequately capitalized, and weren’t actively fundraising, it was clear that this additional capital would give us the opportunity to be offensive at a time when others are being conservative, and continue to build our end-to-end roofing software even faster. Now that we’re partnered with esteemed partners, such as ABC Supply, that share our vision of transforming the roofing industry, the sky is the limit. This investment will enable us to accelerate our mission and create the category-defining platform in the roofing industry.”
— Roofr’s CEO and third-generation roofer, Richard Nelson
“VVP is thrilled to lead Roofr’s funding round and continue supporting their approach to modernizing the roofing industry. Since our original investment last year, our belief in Roofr’s potential to disrupt the market, enhance efficiency, and drive sustainability has deepened significantly. With this investment, we are confident in Roofr’s ability to continue to build innovative products, expand its market presence, and become a leader in roofing technology.”
— Brad Corona, Managing Director at Vertical Venture Partners
“Roofr has completely elevated the way I approach my roofing projects. Their accurate measurements, custom proposals, and instant estimates have streamlined my business operations and helped me win more jobs. Their CRM is a transformative tool that has further enhanced my productivity. I’m grateful to be a part of Roofr’s user community and excited to see how they continue to innovate and create technologically advanced roofing solutions. Safe to say, Roofr is a game-changer for ROOF TIGER.”
— Champion Roofr user Ben Morrow (owner of ROOF TIGER)
