Gurgaon, India-based ROPOSO announced that it has raised $10 million in Series C funding led by existing investors Tiger Global Management and Bertelsmann India Investments (BII). The funding will be used for product technology, talent acquisition, and to help further drive its user base — which is now at 25 million.
The “Roposo – TV By The People” video entertainment app is available in several regional languages in India and is seeing about 200,000 new users joining every day. And the app is also hitting 7.5 million user-generated posts and 4.8 billion video views per month.
Interestingly, ROPOSO originally started out as a fashion social network several years ago, but then it pivoted into videos last year, according to TechCrunch.
“We are growing at a phenomenal pace with our personalization engine that caters to different types of audiences simultaneously. Celebrating the cultural diversity of India, we’ve constantly brought in unique innovations and enabled a monthly active user base of 7.5 million. At this rate, we are set to grow exponentially in the coming six months,” said ROPOSO co-founder and CEO Mayank Bhangadia via Newstrack.
The app also has built-in post creation and editing tools where they can share their life and showcase their talents. Plus they can provide opinions about issues in their native languages.
“The company has scaled explosively over the past year but we are most excited about the management’s focus on the quality of user engagement on the platform. We are confident that Roposo will soon be the leading video creation and consumption app for Bharath,” added BII principal Rohit Sood.
ROPOSO was founded by three IIT Delhi alumni including Bhangadia, Avinash Saxena, and Kaushal Shubhank.