Rosie has raised $7 million across two oversubscribed financing rounds to expand its flexible childcare and household support service beyond Seattle, with launches planned in Austin and San Francisco. Bling Capital and Reach Capital led the financings.
Additional investors included Graham & Walker, Marketplace Capital, Ingeborg Investments, Precursor Ventures, Mother Ventures, and Yonder Ventures. Angel investors included Ryan Delk, Evan Moore, Varadh Jain, Naman Trivedi, Ajay Mehta, and Aviel Ginzburg.
Rosie was founded by former Amazon and Y Combinator leaders and mothers Mitra Raman and Karthika Shankar. The company launched in Seattle in January 2026, with its founders initially working as Rosie Pros themselves to understand the needs of families and household professionals.
Since launch, Rosie Pros have delivered more than 17,000 hours of childcare and household support to over 250 member families. The company said it scaled from zero to seven-figure annual recurring revenue within eight months.
Rosie combines human household support with an AI-powered Family Manager. The system learns a household’s routines, schedules, preferences, and preferred Pros before coordinating matching, scheduling, communications, and payments. The model is designed to reduce the planning burden on families while allowing Pros to return to the same households and develop longer-term relationships.
The company plans to use the new financing for its first expansion beyond Seattle. Parents in Austin and San Francisco can join local waitlists, while families elsewhere can request expansion into their cities.
KEY QUOTES:
“I looked over at my son playing with the babysitter one day while I was making dinner and thought, ‘I wish we could switch!’ That moment clarified the problem we wanted to solve. We built Rosie to give families flexible support to meet the week in front of them, whether that means caring for a child, folding laundry or resetting the kitchen – whatever keeps a family and home running.”
Mitra Raman, Co-Founder And CEO Of Rosie
“The thing that really changed for us wasn’t just having the help. It was the low lift to get someone home. I love that someone else handles most of the communication and setup, and a Pro can come in and do things without asking a single question or without me being home. It removes the enormous amount of labor of accessing help in the first place.”
Early Seattle Member
“As a dad of three young kids, I know all too well the chaos that working parents face with childcare and daily tasks. We’re excited to back Rosie as they bring vetted, hyperpersonalized support to families, while creating access to flexible yet consistent earnings for often-overlooked household professionals.”
James Kim, Partner At Reach Capital
