Rosy Soil, a sustainable soil company built to offset the negative environmental impact of producing traditional peat-based potting mixes, announces closing a $3.6 million seed round. This funding will advance the company’s mission to transform the horticulture industry by creating high-performance soils that capture carbon dioxide.
Launched in 2022, Rosy Soil has rapidly expanded its reach, scaling direct-to-consumer and partnering with major retailers like Target and hundreds of independent plant shops and nurseries across the US. And the company’s innovative approach to soil science has garnered significant attention, with a dedicated team of researchers, PhD advisors, and an in-house soil lab conducting hundreds of plant trials.
With the new funding round, Rosy Soil will accelerate its product development efforts, expand its retail footprint, and grow its team of talented individuals. And Rosy Soil’s investors include Draper Associates, Superorganism, Climate Capital, and Boost VC. Rosy Soil is also backed by Seth Goldman, co-founder of Honest Tea, Brandin Cohen, founder of LiquidIV and Ben Chesler, co-founder of Imperfect Foods.
Peat extraction is a destructive process contributing to climate change and habitat loss. Rosy Soil’s alternative to peat-based soil mixes is biochar,a carbon-negative charcoal-like substance created through pyrolysis that enhances plant growth and performance.
Biochar-based soils provide numerous benefits like improved soil health, enhanced plant growth. By replacing peat with biochar, Rosy Soil is able to sequester carbon dioxide, mitigating climate change and making it carbon negative.
KEY QUOTE:
“We’re thrilled to announce this significant funding round, which will allow us to scale our operations and bring our sustainable soil solutions to a wider audience. By using the power of biochar, we can create healthier plants, healthier soil, and a healthier planet.”
– Chad Massura, Founder of Rosy Soil
