RTC Partners (a growth-focused private equity firm) announced an investment in COMM (formerly CommCreative), a Boston-based marketing agency specializing in digital marketing strategy, demand generation, account-based marketing, and marketing technology solutions. And COMM joins four prior RTC investments – fama PR, Intelisent, MarketBridge, and Quarry – which partners with leading brands to accelerate growth across a spectrum of client marketing and sales initiatives.
Launched in 1994 and led today by partners Ashley DePaolo, Joanna Bittle, Janet Sifakis, and Alex Nosevich, COMM combines strategy, data, and storytelling to help brands connect and interact with their audiences. And the 50-person team provides a range of in-demand marketing services, including branding, creative, media strategy and buying, digital, lead generation, web development, and social media to B2B, B2B2C, and B2C clients.
The agency has deep experience in high-growth and high-value business categories such as cybersecurity, SaaS, HealthTech, financial services, manufacturing tech, and retail. And the key clients include Bose Automotive, Raymarine, Wilmington Trust, Guidehouse, PTC, and RSA Conference. COMM partners with various ad-tech providers, including 6sense and Influ2.
This combined platform currently comprises of over 260 professionals across six locations in the United States and Canada and partners with over 150 clients worldwide, including many of the most respected market leaders across the technology, financial services, and healthcare industries. And Ashley DePaolo, Partner and President, and Joanna Bittle, Partner and Strategy Leader, will remain in their current roles and join the platform’s senior leadership team.
KEY QUOTES:
“The COMM team and its deep capabilities and industry expertise are tremendous additions and accelerants to our vision of integrating growth strategy together with leading in-market programs, informed by marketing science and technology, to drive growth for our clients.”
- John Shomaker, an Operating Partner with RTC Partners and CEO of the marketing services platform
“The entire COMM team is energized by the boundless opportunities this partnership presents for both our valued clients and dedicated team members. We are thrilled to join forces with these four best-in-category agencies to build a marketing and sales organization where collective expertise, innovation and passion converge to deliver unparalleled value.”
- Ashley DePaolo, President of COMM
