RTC Partners – a growth-focused private equity firm – recently announced it had closed strategic growth investments in four industry-leading, North America-based marketing and sales services firms – fama PR, Intelisent, MarketBridge, and Quarry. By bringing these firms together, it establishes the foundation of an integrated and data-driven platform designed to drive value creation across a wide spectrum of client marketing and sales initiatives.
These high-impact and data-driven marketing services firms span go-to-market strategy and analytics, demand generation, public relations, and marketing effectiveness measurement. Backed by RTC Partners, the platform delivers growth-focused leaders management consultancy-class capabilities with boutique-level client service to develop and execute integrated and high-performing programs that drive positive business outcomes more efficiently and effectively.
The combined platform currently comprises of over 220 professionals across five offices in the United States and Canada and partners with more than 150 clients worldwide, including many of the most respected market leaders across technology, financial services, and healthcare industries. And the founders and principals of each firm remain in their leadership and client services roles, including Keith Watson, Matt Flanagan, and Ted Weismann from fama PR; Mark Mandell, David Lavoie, Carrie Donahue, Steve Erbentraut, and Todd Black from Intelisent; Bashar Mardam-Bey, Andy Hasselwander, Brice Chaney, Mike Kelleher, Melanie Russo, and Steven Lewis from MarketBridge; and Tony Mohr, Meredith Fuller, Mandey Moote, and Richard Hill from Quarry.
KEY QUOTES:
“We are solving a significant gap in the marketplace. Many growth executives are struggling to align their go-to-market plans and operating models to support rapidly changing business objectives. They need both strategic guidance and expertise in operational execution to deliver results. Most marketing firms offer one or the other – but typically not both,” continued Brindisi. “These first four firms comprise the resources, high-quality senior expertise, and reputations of excellence to deliver on the unmet strategy, execution, and analytics needs of ambitious enterprise growth leaders. We are excited about the potential this will unlock for existing and new clients.”
– Tony Brindisi, managing partner, RTC Partners
“We consistently hear from growth executives at the largest and most ambitious companies that consistent and predictable growth is increasingly challenging and complex. The fragmentation of media, marketing, and sales over the past 20 years creates an imperative for growth executives to create a relevant, seamless and scalable customer experience. Addressing this challenge is the fundamental driver of our integration strategy and value proposition, that combines high-touch senior-led strategy, data-driven insights and exceptional execution across marketing and sales, anchored by a culture of collaboration and excellence.”
– John Shomaker, an RTC Partners operating partner, who has assumed the role of chief executive officer of the platform
