Rumble announced that it has closed its acquisition of Northern Data, a provider of AI and high-performance computing infrastructure.
Following the transaction, Rumble owns approximately 85.2% of Northern Data’s outstanding shares.
The acquisition gives Rumble access to more than 200 megawatts of unmonetized energy capacity and one of Europe’s largest independent GPU estates, with roughly 22,000 high-end NVIDIA GPUs.
Rumble said the deal moves the company into the AI compute-as-a-service, power, and data center markets while creating new AI opportunities across its video platform for advertisers, users, and creators.
Northern Data recently raised its full-year 2026 revenue outlook to a range of 170 million to 190 million euros, up from its prior expectation of 130 million to 150 million euros.
The company’s utilization of approximately 22,000 NVIDIA H100 and H200 GPUs reached about 85% in March 2026. Rumble said demand is further validated by its recently announced multi-year agreement with Together AI.
With Northern Data, Rumble now has roughly 250 megawatts of current energized and planned power, nearly all of which is expected to come online by 2027 across 10 data centers, including four that are owned.
Rumble said more than 200 megawatts of this capacity is currently unmonetized, creating headroom to deploy additional high-end GPUs and expand services over time.
The acquisition also adds Northern Data’s growing high-density, liquid-cooled data center footprint across Europe.
Rumble Cloud contributes CPU-based compute, storage, and network infrastructure originally built to power Rumble’s low-latency video delivery platform. Rumble said the combined assets create a mix of GPU, CPU, power, and edge connectivity designed to support AI-driven enterprises, startups, and creators.
Rumble also announced a new business unit and legal name following the close of the Northern Data acquisition. RUM Group is now the holding company for Rumble and Quake AI, with Quake AI combining Northern Data’s assets and Rumble Cloud into a full-stack GPU and cloud computing platform.
Guggenheim Securities served as lead financial advisor to Rumble, and Willkie Farr & Gallagher served as legal counsel. Jefferies served as lead financial advisor to Northern Data, Berenberg served as financial advisor, and Latham & Watkins and Gleiss Lutz served as legal counsel.
KEY QUOTES:
“Closing this transaction marks a defining step in our evolution. We now have over 200 MW of unmonetized energy capacity and substantial contracted revenue across Rumble. Investors can see that we are very quickly entering an entirely new level of fundamentals for our business, both in terms of the quality of the infrastructure we control and the anchor partnerships that validate it.”
Chris Pavlovski, Founder and Chief Executive Officer of Rumble
