Rumble announced that it has signed a business combination agreement to acquire Northern Data AG, a provider of AI and high-performance computing infrastructure. Under the agreement, Rumble will launch a voluntary public exchange offer to Northern Data shareholders.
The deal is expected to significantly expand Rumble’s cloud capabilities by adding approximately 22,000 Nvidia GPUs and a globally distributed data center footprint. Northern Data will be delisted following completion of the exchange offer.
This acquisition marks a significant step in Rumble’s strategy to build what it calls a Freedom-First technology ecosystem designed around privacy, independence, resilience, and support for open expression.
The deal follows Tether’s $775 million strategic investment in Rumble earlier this year, which included collaboration on Rumble Wallet and support for the Northern Data transaction. Rumble said the combination will support the rapid growth of AI workloads, enable international expansion, and accelerate product development across creator tools, video infrastructure, and advertising technology.
Rumble expects to benefit from one of the largest GPU estates in Europe, adding 22.4K Nvidia GPUs, including 20.4K H100 units and 2K H200 units. The company will also gain access to multiple owned data center sites and co-located facilities, including Northern Data’s Maysville, Georgia location, which is anticipated to deliver up to 180MW of capacity upon completion. The combined organization will operate data center sites across Europe and North America.
Tether has agreed to serve as an anchor customer following the transaction’s close, with more details expected to be released. The companies emphasized that scaled infrastructure rooted in independence and privacy will be critical to supporting AI advancement. The transaction will also support expansion into new sectors, including financial services, productivity tools, AI agents, chatbots, and cloud services.
Under the proposed exchange terms, each Northern Data share tendered will be exchanged for 2.0281 newly issued Class A Rumble shares, resulting in Northern Data shareholders owning approximately 30.4% of Rumble on a fully tendered basis. Certain key shareholders, representing approximately 72% of Northern Data’s outstanding shares, have agreed to tender at the same exchange ratio. There is also the potential for up to $200 million in contingent cash consideration, depending on the commercialization of Northern Data’s former Corpus Christi location. Completion of the exchange offer is expected in the second quarter of 2026, subject to regulatory approvals.
KEY QUOTES
“Northern Data. Tether. Rumble. This is how we build the AI ecosystem for the future, from the ground up. Freedom-First is the new way forward for tech. Unlike Big Tech, it represents a future where technology empowers rather than controls. Built on the principles of free speech, privacy, independence, and resilience, Freedom-First seeks to ensure that people — not unaccountable digital gatekeepers — are in charge. The addition of GPUs and data centers to our existing video and cloud portfolio would just be the start. Our vision is to continue building out this ecosystem with the addition of new verticals, including financial services like Rumble Wallet, AI chatbots and agents, productivity suite with email and storage, and new web navigation solutions all in the name of freedom, privacy, independence and resilience.”
Chris Pavlovski, Chairman and Chief Executive Officer, Rumble
“The AI revolution requires a complete redesign of compute architecture, one that is underpinned not only by large scale GPU deployments and access to energy but a foundational commitment to individual control, customer enablement and scaled access to capital. Rumble’s Freedom-First initiative combined with Tether’s vision alongside Northern Data’s robust asset base creates a highly disruptive force in the AI infrastructure market.”
John Hoffman, Co-CEO, Northern Data
