RWS, a global AI solutions company listed on AIM, has appointed Brajesh Jha to its executive team as Chief Executive Officer of its Transform Business Unit for the Americas, effective May 1, 2026. The appointment reflects RWS’s focus on accelerating growth across the Americas, a core market for the Transform business, which combines AI-powered localization technology with specialist services to help enterprises deliver content that is relevant, accurate, and trusted in every market.
Jha joins from Genpact, where he served as Senior Vice President and Global Leader, building a high-growth business vertical through C-suite relationships across media, entertainment, cable, advertising, and publishing sectors, scaling to $200 million in annual revenue within three years before leading Genpact’s AI Value Transformation practice. Prior to Genpact, he served as Senior Vice President of Airline Solutions at Sabre Corporation, where he delivered $11 million in savings within nine months through automation and improved customer journeys. Earlier in his career at Oracle, he was a founding member of the customer support services organization, building a $300 million North American business unit and achieving record profitability.
Jha will report to Group CEO Ben Faes and work closely with Amanda Newton, who continues as CEO of the Transform Business Units in EMEA and APAC. RWS serves more than 80 of the world’s top 100 brands and operates through three segments: Generate, Transform, and Protect.
KEY QUOTES:
“Brajesh has a strong track record of building and scaling high-growth, market-leading businesses. He brings a clear focus on operational excellence and a deep understanding of how to build strategic client relationships, which will be critical as we continue to strengthen and expand our presence in North America.”
Ben Faes, Group CEO, RWS
“The opportunity to bring RWS’s Cultural Intelligence Layer to enterprises navigating AI transformation across the Americas is a compelling one. Cultural fluency is foundational to AI deployment, and I look forward to working with the team to accelerate growth and deepen our relationships with clients who are doing some of the most consequential technology work of this decade.”
Brajesh Jha, CEO of Transform Business Unit Americas, RWS
