RX3 Growth Partners: Second Fund Closes At Nearly $150 Million

By Noah Long • May 25, 2023

RX3 Growth Partners announced the closing of its second fund, oversubscribed at nearly $150 million. And RX3 is now one of the largest talent-backed dedicated consumer growth equity firms. The firm augments an investment strategy with value-add capabilities in growth-stage companies across the consumer landscape.

The four-time NFL MVP, Super Bowl Champion and new NY Jets Quarterback Aaron Rodgers co-founded the firm and serves as a General Partner. And he is being joined by fellow co-founders Nate Raabe, Managing Partner, and Byron Roth, Executive Chairman of ROTH MKM.

Through this second fund, RX3 has successfully expanded its roster of influential Limited Partners to include a diverse group of celebrities and athletes, including Christina Aguilera, Colson Baker (Machine Gun Kelly), Jared Goff, Josh Allen, Josh Duhamel, Marshmello, Michael Phelps, Miles Teller, Thomas Rhett, and several others. These additions create even more opportunities for the fund to enter new categories in which RX3’s authentic value-add is uniquely aligned.

Along with its Limited Partners, Fund II is supported by prominent advisors, including Vanessa Hudgens and Kevin Hart’s Hartbeat Ventures, who bring deep industry relationships and expertise to RX3.

RX3 Growth Partners is seeking to partner with companies who are well-positioned to benefit from the firm’s innovative, full-funnel approach to drive growth through authentic talent and brand-oriented partnerships. And the RX3 team identifies a mix of growth and later-stage investment opportunities across the consumer market where RX3 partners and investors can provide access and value beyond capital. RX3 seeks to foster authentic relationships where celebrities are stakeholders in a brand’s long-term success.


“This marks an exciting time for all of us at RX3. Our family of athletes, musicians, actors and business leaders not only adds to the unique RX3 community we have built, but also allows us to invest in and support category leading growth-stage, consumer brands.”

— Co-Founder Aaron Rodgers

“We are grateful for the continued support from our existing and new Limited Partners who have embraced our differentiated investment platform. We believe our oversubscribed Fund II is a testament to the quality of our team, partners, value-add strategy, and track record.”

— RX3’s co-founder and Managing Partner Nate Raabe