SafeSize – a retail tech company that is helping people find the perfect fitting shoes in physical and online stores – announced that it has raised €14 million in Series B funding with the participation of Phaistos Investment Fund as well as existing investors Convent Capital and 3TS Capital Partners. This funding round comes at a time of growth for SafeSize. As part of the company’s strategic plans, SafeSize will use this capital to expand internationally entering new markets like the US, fuel its growth in the APAC region, further invest in tech innovation, and scale up its product offering by utilizing 5G connectivity.
SafeSize pioneered a new way for footwear retailers to provide their customers with personalized shoe recommendations, which strengthens its leadership position in the footwear virtual fit market. Through its proprietary technology, powered by AI, the company matches consumers’ 3D foot data and personal preferences with the world’s largest shoe database to provide highly accurate and personalized shoe recommendations in just a few seconds.
SafeSize powers the largest retailers in the footwear industry today like INTERSPORT, Decathlon, Sports Direct, HOKA, New Balance, Sketchers, Super Sports Xebio, CCC, and Marks & Spencer helping them increase conversion, drive sales, build customer satisfaction, capture valuable data and at the same time reduce returns. And with offices in the Netherlands, Slovenia, Greece, and China and most recently expanding its operations in Australia and New Zealand, SafeSize has helped over 20 million consumers in 50 countries find the perfect fitting shoes.
The company also operates 9 shoe scanning facilities globally, scanning and analyzing over 1.5 million shoes every year, creating the world’s largest database of the inner dimensions of shoes, sizes, and other characteristics.
KEY QUOTE:
“The new funding round enables us to accelerate our journey towards our mission to transform the way shoes are produced, sold and discarded around the world. I’m thankful to our super talented team and our amazing partners for the journey so far. Special thanks to our valued investors Convent Capital & 3TS Capital Partners for their continuous support and to our new investors Phaistos Investment Fund for their trust in our team and vision!”
- SafeSize Founder & CEO, Angelos Stavrakis
