- Second Nature recently announced it raised $12.5 million in funding. These are the details.
Second Nature — an automated AI-powered sales coaching solution — recently announced their launch along with a $12.5 million Series A round of investment by signals Venture Capital, StageOne Ventures, Cardumen Capital, and Zoom Video Communications via the Zoom Apps Fund. And with the closing of this round, the total capital raised by Second Nature stands at $15.5 million.
Second Nature is the first to offer a software platform for immersive sales simulations in natural language with an AI-powered conversation partner called “Jenny.” And sellers can raise their efficacy while managers can spend more time focusing on generating revenue and less time watching recordings. The solution has already been commercially deployed by industry leaders like Zoom.
Second Nature solves a major challenge facing large-scale organizations today: how to efficiently ramp up sellers’ knowledge to drive revenue, confidence, and skills. And the company’s solution enables sales professionals to get up to speed on new products and services faster, practice selling with an interactive coach, expand sales reach more quickly, and streamline deal closing. Sophisticated algorithms enable Jenny to ask and answer questions, even those that are not pre-scripted.
Powered by advanced AI and NLP, Second Nature offers virtual practice partners of a variety of ages, ethnicities, and genders that use conversational AI to hold voice discussions with salespeople, score them, and help them improve on their own. And the rapidly growing Conversation Intelligence market has, until now, focused on customer interactions.
Second Nature creates a judgment-free training and practice space that is ideal for WFH or hybrid teams and also provides unique team skill visibility and insights to sales managers. And managers and executives can zero in on exactly where their team is lagging and get leading indicators on who will perform better at pushing deals through the pipeline, as opposed to waiting to see the results.
Through Second Nature, sales leaders can accelerate the rolling out of critical go-to-market changes while enabling frontline managers to provide high-impact coaching in terms of performance improvement and deal-level coaching.
KEY QUOTES:
“After more than a year of our global sales team training and certifying on Second Nature, we truly understand the enormous potential in AI-driven sales training. We decided to become a strategic investor in Second Nature because we’re already enjoying the fruits of this cutting-edge solution – and expect to continue reaping benefits in the years to come.”
— Colin Born, Head of Zoom Ventures
“This demonstration of confidence from our new and current investors will help us transform enterprise sales productivity at scale. In the growing sales tech landscape, Second Nature has established itself as a leader in AI-powered simulation and role-play for customer facing roles. By helping companies transition their sales coaching from being ad hoc to data-driven and structured, we’re empowering executives to drive real change in their organizations.”
— Ariel Hitron, Co-Founder and CEO at Second Nature
“In a world of ever-shortening product life cycles, enabling the sales force to keep the pace and effectively sell new offerings is a key factor to success. We believe that the Second Nature team has built the ideal solution for this challenge and are excited to join them on their journey.”
— Christian Weniger, Managing Partner at signals Venture Capital
