Salesforce announced that it has signed a definitive agreement to acquire m3ter, a metering and rating platform designed for consumption-based monetization. The acquisition will enhance Agentforce Revenue Management with native capabilities for high-volume mediation, metering, and rating, enabling enterprises to launch and manage flexible usage- and outcome-based pricing models.
The move comes as artificial intelligence drives a shift away from traditional subscription pricing toward consumption-based business models. By integrating m3ter’s technology, Salesforce aims to provide customers with additional options for monetizing products and services without leaving the Salesforce platform.
m3ter’s platform is designed to operate at enterprise scale and near real time, allowing organizations to ingest product usage data, configure billing scenarios dynamically, and automate monetization workflows across CRM, ERP, and quote-to-cash systems.
Founded to address the complexities of usage-based pricing, m3ter has leveraged more than a decade of experience in building cloud-based backend services. Through the acquisition, the company’s technology will be made available to Salesforce’s broad enterprise customer base.
The transaction is expected to close during the second quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions.
KEY QUOTES:
“Every company is looking for more flexibility in how they monetize their products, especially as AI shifts the landscape from traditional subscriptions to consumption-based models. With m3ter, Salesforce will offer native consumption billing alongside our existing models, giving our customers more choice in how they grow their revenue without ever leaving the Salesforce platform.”
Meredith Schmidt, EVP and GM of Agentforce Revenue Management at Salesforce
“We founded m3ter to solve the hardest problems in usage-based pricing, drawing on over a decade of experience building cloud-based backend services. Joining Salesforce allows us to bring our high-scale mediation and rating capabilities to the world’s largest enterprise install base, helping every Salesforce customer unlock modern, AI-driven pricing models.”
Griffin Parry, Founder and CEO of m3ter
