Why Salesforce Is Buying The CMO Club

By Amit Chowdhry ● March 4, 2020
  • Salesforce chief marketing officer Stephanie Buscemi recently announced that the company is buying The CMO Club

Salesforce chief marketing officer Stephanie Buscemi recently announced that the company is buying The CMO Club. The CMO Club marks Salesforce’s third acquisition for this year. In January, Salesforce acquired Evergage. And then Salesforce acquired VLOCITY last month.

The CMO Club is a network of marketing executives who host events and collaborate on reports from professionals in the industry. Going forward, Salesforce and The CMO Club are going to provide global community, digital platform, programs, and events for marketers to connect. The CMO Club’s existing members can expect the same levels of independence that the organization has been known for since it launched.

“We are welcoming founder and CEO Pete Krainik and the entire The CMO Club community to the Salesforce family. The CMO Club is the world’s most innovative and engaged member-based community of CMOs and progressive marketing leaders, with more than 30 global chapters and 650+ members from leading global brands,” said Buscemi in a statement. “Salesforce welcoming The CMO Club and its members is a testament to our shared values of customer success and the power of community. We are committed to advancing The CMO Club’s core mission of fostering deep relationships and peer-to-peer problem solving for CMOs and marketing leaders.”

The CMO Club is known for hosting chapter dinners, summits, virtual roundtables, clubhouse events, and a competition called The CMO Awards. There are 30 CMO Club chapters around the world.