Salesforce.com (CRM): Digital 360 And Partnership With Stripe

By Amit Chowdhry ● September 25, 2020
  • Salesforce.com, Inc. (NYSE: CRM) announced Digital 360 — which is a service that brings together key components and innovations in the Salesforce Customer 360 platform

This week, Salesforce.com, Inc. (NYSE: CRM) announced Digital 360 — which is a service that brings together key components and innovations in the Salesforce Customer 360 platform to help companies improve customer engagement and accelerate growth in a rapidly accelerating all-digital and work-from-anywhere world. Digital 360 has been made stronger with expert services, a broader partner ecosystem, and new learning resources on Trailhead.

Some of the new features for Digital 360 include Customer 360 Audiences (a customer data platform for marketers to unify, segment, and activate all of the customer data), Commerce Cloud Payments (an out-of-the-box payment solution powered by Stripe), and Experience Cloud (build CRM-powered digital experiences faster).

Digital 360 taps into Salesforce’s industry-leading Marketing Cloud, Commerce Cloud, and Experience Cloud to give customers a scalable, data-driven, and a single source of truth for personalizing customer experiences whether it is for marketing emails or timely ads for online shopping and curbside pickup. 

Salesforce Marketing Cloud — The Salesforce Marketing Cloud empowers marketers to build meaningful customer relationships across every touchpoint. And the new Customer 360 Audiences — which is Salesforce’s customer data platform — enables marketers to capture, unify, segment, and activate all their customer data. Plus it gives marketers a single source of truth for every customer to help them personalize experiences across marketing, commerce, service, sales, etc.

Salesforce Commerce Cloud — The Salesforce Commerce Cloud is known for enabling companies to create a seamless commerce experience for buyers across all digital channels: mobile, social, web, and store. And in partnership with Stripe — which is a preferred provider — Salesforce is announcing Commerce Cloud Payments, enabling brands to embed payments into their sites with clicks rather than code. 

Companies can also launch commerce sites with an out-of-the-box payment solution to get to market faster and boost conversion rates. And Commerce Cloud Payments delivers fast, flexible, and elegant checkout experiences that support credit cards and mobile wallets like Apple Pay and Google Pay, and non-card methods such as SEPA, iDEAL, and Bancontact — all with integrated fraud protection.

Salesforce Experience Cloud — The Salesforce Experience Cloud is a digital experience platform that enables companies to quickly build connected CRM-powered digital experiences for customers, partners, and employees at scale. And with Salesforce CMS and Experience Builder, companies can build content in one place and deliver it anywhere: websites, portals, mobile apps, and storefronts—with clicks or code.

Partner Ecosystem For Digital 360

For Digital 360, Salesforce’s ecosystem of thousands of partners is extending the power of the new service with expert services, custom applications, and Trailhead learning tailored to meet the needs of digital leaders across industries.

And the new Digital 360 collection page on Salesforce AppExchange gives customers access to consulting services from industry experts like Accenture Interactive, Deloitte Digital, Dentsu, Publicis Sapient, and WPP. Plus it also includes custom apps from Salesforce ISV partners such as CloudSense, Coveo, Sitecore, Upland Software, and Zenkraft that provide functionalities for enhanced customer experiences like one-click shipping and tracking, AI-powered search and product recommendations, etc. directly within Salesforce. Content on Digital 360 Trailhead also provides on-demand learning to help teams skill up for the all-digital world, including how to optimize digital advertising, online storefronts, etc.

Salesforce’s strategic partnership with Google provides productivity, marketing, commerce and cloud platform tools that help brands create a more personalized experience for customers. For example, the Google Analytics 360 integration with Salesforce Marketing Cloud enables marketers to unify reporting and improve campaign performance across email, mobile, advertising, and the web — all from one dashboard.

Digital 360 Part Of Salesforce Customer 360

Digital 360 is part of Salesforce Customer 360 — which is an underlying set of services and APIs including artificial intelligence, mobile, security, and other capabilities that enable companies to empower every employee and connect every customer while delivering continuous innovation. And Salesforce will power more than two trillion B2B and B2C transactions this year for over 150,000 companies and millions of Trailblazers. 

KEY QUOTES:

“Every company has gone digital overnight because of the pandemic. With Digital 360, we’re delivering the full power of Salesforce tailored to digital leaders—our products, ecosystem, learning, and expert services—enabling them to move with the speed, agility and scale they need to operate at Black Friday levels every single day.”

— Adam Blitzer, EVP & GM, Digital

“Our collaboration with Salesforce has supported Sonos’ ability to scale and accommodate a massive influx in business to our e-commerce site as we focus on selling directly to our customers. As a result, we’ve been able to deliver relevant, personalized engagement at scale using campaigns and data-driven insights.”

— Lindsay Whitworth, Sr. Director Global Direct-to-Consumer at Sonos

“The surge in digital commerce is creating an imperative for all companies to adapt to a changed economy. We’re excited to team up with Salesforce to make it easier for any business—from fast-growing brands to the largest global enterprises—to create new kinds of commerce experiences, reach new customers, and optimize digital channels.”

— Mike Clayville, Chief Revenue Officer at Stripe