- CRM leader Salesforce.com, Inc. (NYSE:CRM) announced it has appointed Gavin Patterson as President and Chief Revenue Officer
CRM leader Salesforce.com, Inc. (NYSE:CRM) announced it has appointed Gavin Patterson as President and Chief Revenue Officer. Patterson — who previously served as Salesforce’s President and CEO of Salesforce International — is going to lead the company’s global sales organization and will continue reporting to Salesforce.com, Inc. (NYSE:CRM) Chair & CEO Marc Benioff.
Patterson had joined Salesforce in 2019 as Chair of Europe, the Middle East and Africa (EMEA). And earlier this year, Patterson was named President and CEO of Salesforce International where he led the company’s go-to-market strategy across all international regions. Patterson’s appointment to President and Chief Revenue Officer is effective August 1 and he will be based in San Francisco.
Before Salesforce, Patterson served as Chief Executive of BT Group from 2013 to 2019. And while working at BT, he led the £15billion acquisition of EE, launched BT Sport, expanded BT’s cyber security practice and championed BT’s social purpose agenda. Patterson had joined BT in 2004 as Managing Director of Consumer and joined the board as CEO BT Retail in 2008. And Patterson also worked at Virgin Media for four years and Procter & Gamble for nine years before BT.
“Gavin is an outstanding global leader and I’m delighted to welcome him as the Chief Revenue Officer of Salesforce. Gavin’s global experience, network, and public company CEO experience uniquely position him for this critical leadership position at Salesforce.”
– Salesforce Chair & CEO Marc Benioff
“I am excited to be part of the global success story of Salesforce. In the months ahead, we will remain focused on helping our customers recover from the COVID-19 pandemic, deploying our technology and enabling them to re-open their businesses and communities safely. Our world-class sales organization is built for moments like this, being a trusted advisor able to deliver the full power of Salesforce to help make our customers successful.”
– Gavin Patterson, President and CEO of Salesforce International
Photo Credit: Gavin Patterson
Disclosure: I own a small number of Salesforce shares. I wrote this article myself and I do not have any business relationship with any company whose stock I write about. I am not a financial advisor and all articles are my opinion. You should do your own due diligence and consider talking to a financial professional before investing.