Salesforce (CRM) Deploys Safety Cloud For Helping Communities Get Together Safely

By Annie Baker ● Feb 6, 2022
  • Salesforce (NYSE: CRM) recently announced the Safety Cloud to help people get together safely. These are the details.

Salesforce (NYSE: CRM) — a global leader in CRM — recently announced Safety Cloud to help people get together safely. And building on Salesforce’s own event and workplace experience — and expanding on existing health and safety innovations announced in December — Safety Cloud helps businesses and communities better manage testing, health, and entry protocols to create safer in-person experiences at events and in the workplace.

Data shows that getting people together safely and in person is imperative to building and maintaining culture, employee retention and satisfaction, and business growth.

A recent Salesforce employee survey showcased that 77% of employees said want to get together in-person with their teams. And according to the American Express Meetings & Events Global Forecast, 81% of meeting and event professionals expect their events in 2022 to have an in-person element. Plus a Harvard Business Review survey shows that, while hybrid work may be here to stay, there is an emerging consensus among business owners and employees that they are looking to be back in the office 3 days per week, on average.

Nearly 2 years into the pandemic, businesses, and communities continue to grapple with flexibly scaling their health verification initiatives to handle the ever-changing COVID-19 landscape without affecting business operations. And testing is a critical aspect of how people safely get together, so to address this need, a robust platform to manage testing capabilities at scale is critical.

The Safety Cloud enables organizations to safely operate in a new normal. In fact, Salesforce has now used different features from Safety Cloud to reopen 84 of its offices globally and host 2 large-scale company events, helping employees, customers, and partners feel safer. For Dreamforce SF and NYC 2021 alone, Salesforce had facilitated over 21,500 COVID-19 tests and verified more than 8,000 vaccine credentials, helping more than 4,500 attendees get together safely.

Helping businesses and communities get together safely, Safety Cloud supports integrations with at-home, pharmacy, and on-site testing options, including CVS Health, eMed, Cue Health, ixlayer, and Senneca DX. And these supported testing options can be connected directly to Safety Cloud, making the testing experience easier than ever. Plus Safety Cloud will support SMART Health Cards and EU Digital COVID Certificates, which are paper or digital versions of clinical information, such as vaccination history or test results.

Safety Cloud is going to enable customers to:

— Streamline COVID-19 testing and health status reporting with agility and security across one platform. For example, if first responders test positive through an integrated testing platform, they no longer need to visit a physical location to verify their health status in person to get approval for paid leave. And test results are automatically loaded into the platform, enabling organizations to better track the availability of critical workers to ensure adequate staffing is in place.

— Build flexible and scalable protocols to bring people back together safely at events with evolving COVID-19 health and safety protocols, including testing and vaccine status requirements, identity and registration, and personalized communication journeys as public health guidelines change. For example, a business hosting a large-scale customer event can define and automate attendee testing protocols — including sending personalized emails about testing requirements and deadlines — helping to identify positive COVID-19 cases before the event even begins.

— Automate workplace entry and combine identification and health status into a Dreampass — a secure and multifactor pass for validated access. For example, an HR team focused on getting its employees and contractors back to the workplace safely can now automate entry into a building with a secure digital pass once a negative COVID-19 test result is detected.

— Tested technology infrastructure helps employees and customers feel safer at in-person gatherings Accenture has been using Salesforce for supporting its return to the workplace strategy while Traction on Demand is using Salesforce to bring their employees and event attendees together safely.


“Businesses around the globe are looking for the best ways for their employees, customers and partners to get together, safely. Testing is the path forward and Safety Cloud enables organizations of all types to take the complexity out of events, and bring people together again with confidence.” 

— Bret Taylor, Co-CEO of Salesforce

“During what has been one of the most challenging years in recent history, Salesforce has been a key partner in helping us enable our return-to-work approach, which is grounded in the health and wellbeing of our people as the top priority.”

— Ryan Powell, Salesforce Innovation Lead at Accenture