Salesforce announced that it has signed a definitive agreement to acquire Momentum, expanding its capabilities in conversational intelligence and revenue orchestration. The acquisition is designed to strengthen Salesforce’s ability to capture and analyze unstructured customer interaction data and embed actionable insights directly into its broader platform.
Momentum provides technology that captures insights from voice and video conversations, transforming them into structured data that powers workflows, improves sales execution, and enhances customer engagement. By integrating Momentum’s capabilities, Salesforce aims to further enhance automation and intelligence across its ecosystem, including sales, service, and collaboration tools.
The transaction reflects Salesforce’s continued strategy of acquiring innovative companies that deepen its data and AI-driven offerings. Financial terms of the deal were not disclosed. The acquisition is expected to close subject to customary closing conditions.
This move follows a series of strategic acquisitions by Salesforce aimed at expanding its enterprise software footprint and strengthening its position in AI-powered customer relationship management. Momentum will join Salesforce’s portfolio to accelerate innovation in conversation-driven insights and revenue optimization.
Momentum will contribute its expertise in converting customer interactions into actionable intelligence, further aligning with Salesforce’s long-term vision of delivering more connected and automated customer experiences.
