Salesforce announced that it has signed a definitive agreement to acquire Momentum, expanding its capabilities in conversational intelligence and revenue orchestration. The acquisition is designed to strengthen Salesforce’s ability to capture and analyze unstructured customer interaction data and embed actionable insights directly into its broader platform.
Momentum provides technology that captures insights from voice and video conversations, transforming them into structured data that powers workflows, improves sales execution, and enhances customer engagement. By integrating Momentum’s capabilities, Salesforce aims to further enhance automation and intelligence across its ecosystem, including sales, service, and collaboration tools.
The transaction reflects Salesforce’s continued strategy of acquiring innovative companies that deepen its data and AI-driven offerings. Financial terms of the deal were not disclosed. The acquisition is expected to close subject to customary closing conditions.
This move follows a series of strategic acquisitions by Salesforce aimed at expanding its enterprise software footprint and strengthening its position in AI-powered customer relationship management. Momentum will join Salesforce’s portfolio to accelerate innovation in conversation-driven insights and revenue optimization.
Momentum will contribute its expertise in converting customer interactions into actionable intelligence, further aligning with Salesforce’s long-term vision of delivering more connected and automated customer experiences.
KEY QUOTES:
“To deliver on the promise of agents, we need visibility and context from every meaningful interaction,” “Momentum accelerates our roadmap by unlocking the long tail of conversational data and bringing it directly into our platform. This ensures Agentforce 360 and Slackbot can incorporate the true voice of the customer to drive complex, multi-step workflows.”
Steve Fisher, President and Chief Product Officer at Salesforce
“We founded Momentum to bridge the gap between unstructured conversation and structured action,” “Joining Salesforce allows us to close the loop for GTM teams, transforming the static audio of a meeting into structured intelligence that drives immediate revenue impact.”
Santiago Suarez Ordoñez, CEO and Co-Founder of Momentum
