Salesforge: AI-Based Sales Execution Co-Pilot Company Raises Funding

By Amit Chowdhry • Apr 24, 2024

Salesforge, an AI copilot for sales execution, announced today that it has raised $500K from BADideas.fund, Spring Capital, Fiedler Capital, and super angel Maciej Zawadzinski, accelerating the team’s ambition to redefine the landscape of B2B sales.

Salesforge team
(Left to right: Dovydas Volodko, Frank Sondors, and Daniel Sanchez)

As Salesforge’s Frank Sondors, CEO and co-founder, pointed out, this team is building a product to make sales teams leaner and more aggressive. Having headed large sales teams, most recently as SVP Sales at Whatagraph, Sondors observed that the prevailing model of large, expensive sales teams that depend on volume-based tactics like mass emailing and cold calling is outdated.

For now, Salesforge has two products: Salesforge and Mailforge. When utilized together, they address both of those challenges. For example, Salesforge crafts unique emails in any language, focusing on deliverability, while Mailforge provides the necessary infrastructure with easy domain and mailbox management.

This funding round will drive Salesforge’s growth to unlock new channels, enable autonomous capabilities, and integrate CRM to cover the entire pipeline generation process. The team’s current growth is a testament to its hunger. Boostrapped until now, Salesforge has attracted over 800+ customers across the US and EMEA, growing to $1 million in ARR in less than ten months with only a four-person team.

Salesforge is looking to become an AI-age ecosystem of sales tools known as forges for B2B sales teams.

KEY QUOTES:

“B2B sales leaders increasingly find themselves between a rock and a hard place – on the one hand, the buyer personas are tired of generic messaging, pushing sales leaders for larger and more personalized campaigns. On the other hand, email providers are introducing stricter deliverability standards, making old-school spray-and-pray campaigns obsolete. We believe that the sales teams of tomorrow are going to be very lean and execution will be more programmatic, which will drive significant conversion lift across the sales funnel. Our approach combines a keen focus on multi source AI personalization with an eye for deliverability, which is underscored by a flexible, usage-based pricing model, solving the problem of bloated teams.”

  • Frank Sondors, CEO and co-founder

“Salesforge capitalizes on an opportunity in a market that currently sees tectonic shifts leveling the playing field for new entrants. AI-driven personalization and tightening email controls, taken together with rising labor costs, have created a world where single-person sales teams are not just possible, but they can thrive. Dogfooding their own product for months, Salesforge is the prime example of that.”

  • Raimonds Kulbergs, CEO of BADideas.fund